Overview
Director, Product Marketing Jobs in Chicago, Illinois, USA at UnitedHealth Group
Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Here, you will find a culture guided by
diversity and inclusion
, talented peers,
comprehensive benefits
and
career development
opportunities.
Come make an impact on the communities we serve as you help us advance health equity on a global scale. Join us to start Caring. Connecting. Growing together.
As a Director, Product Marketing, you will be responsible for developing strategies, market and customer insights and tactical plans to support new product launches as well as thought
leadership
content and go-to-market materials for the existing portfolio. These activities will ultimately deliver relevant, meaningful differentiation and spark insight-centered commercial conversations that create brand loyalty and drive sales growth.
You’ll enjoy the
flexibility
to work remotely
* from anywhere within the U.S. as you take on some tough challenges.
Primary Responsibilities:
Product positioning and messaging:
Build a deep understanding of who our buyers are, the problems they face, their specific needs and requirements, the competing solutions that are available to them and the benefits our products provide. Use this to develop and clearly articulate differentiated and compelling value propositions for Optum products that drive sales and marketing efforts. Guide future offerings to further strengthen our value proposition and expand our market share.
Product go-to-market and launch strategy:
Lead the development of an
impactful
go-to-market strategy that includes the creation of marketing content and sales enablement tools, collateral, web content, video content, customer references, etc.
Sales enablement:
Support the selling efforts of the Optum sales team through ongoing and timely communications and delivery of evolving product positioning, updated sales enablement assets, competitive analyses and new or developing market dynamics. Support sales enablement training and specific selling opportunities
Thought
leadership
:
Establish thought
leadership
positions in the market that differentiate the Optum offerings and reach priority audiences through marketing campaigns, events, executive speeches, influencer engagement and PR/AR Sustained growth plan:
Following product launch, execute marketing strategies that accelerate growth and ensure
customer satisfaction
. Keep up to date on business results and market changes to drive initiatives that improve our competitive position. Plan and maintain the budget and expenses for product marketing and content development initiatives
You’ll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.
Required qualifications:
8+ years of product marketing experience, which must include:
Developing key product messaging and positioning
Developing complex go-to-market strategies Executing launch plans
Wr…
Title: Director, Product Marketing
Company: UnitedHealth Group
Location: Chicago, Illinois, USA
Category: Marketing / Advertising / PR, Management
