Overview
Director, Product Marketing Jobs in Miami, Florida, USA at Anaplan
At Anaplan, we are a team of innovators who are focused on optimizing business decision-making through our leading scenario planning and analysis platform so our customers can outpace their competition and the market.
What unites Anaplanners across teams and geographies is our collective commitment to our customers’ success and to our Winning Culture.
Our customers rank among the who’s who in the Fortune 50. Coca-Cola, Linked In, Adobe, LVMH and Bayer are just a few of the 2,400+ global companies that rely on our best-in-class platform.
Our Winning Culture is the engine that drives our teams of innovators. We championdiversityof thought and ideas, we behave like leaders regardless of title, we are committed to achieving ambitious goals and we have fun celebrating our wins.
Supported by operating principles of being strategy-led, values-based and disciplined in execution, you’ll be inspired, connected, developed and rewarded here. Everything that makes you unique is welcome; join us and be your best self!
Anaplan is seeking aDirector, Product Marketing.At Anaplan, we are a team of innovators who are focused on optimizing business decision-making through our leading scenario planning and analysis platform so our customers can outpace their competition and the market. Ideally, this position will sit in our London, Miami, New York, or San Francisco offices.
Your Impact
Strategic Leadership:
Develop and execute comprehensive product marketing strategies that align with Anaplan’s business objectives and drive growth, at plan or above, for our platform and AI product portfolio. Additionally, grow our business by bringing new products and features to market through timely, compelling launch strategies, while crafting clear positioning and messaging that resonates with our target audience.
Market Research & Analysis:
Conduct thorough market research to identify trends, customer needs, and competitive landscape, leveraging insights to inform product development and positioning. Additionally, research competitive products and ensure internal stakeholders have the appropriate training and content to effectively position Anaplan against the competition.
Product Positioning & Messaging:
Create compelling product positioning and messaging frameworks that articulate the unique value propositions and benefits of Anaplan’s platform, AI and applications/solutions to identified customer segments.
Go-to-Market Strategy:
Lead the development and execution of go-to-market strategies for new product launches and feature enhancements, ensuring alignment with sales, customer success, sales/partner enablement, and product teams. Key to this is understanding the product’s capabilities and developing/refining value propositions to different stakeholders in the buying process.
Cross-Functional Collaboration:
Collaborate closely with product management, sales, GTM operations, enablement, customer success, and other stakeholders to drive alignment and ensure successful product adoption andcustomer satisfaction.
Content Development:
Drive and collaborate on the creation of marketing collateral, including case studies, whitepapers, blog posts, webinars, product videos, and presentations that effectively communicate product value to prospects and customers. Build scalable internal and external facing content for the products you own, and work with the campaigns and field marketing team to drive demand and pipeline of qualified opportunities. Also, col…
Title: Director, Product Marketing
Company: Anaplan
Location: Miami, Florida, USA
Category: Marketing / Advertising / PR, IT/Tech
