Overview
Director, Product Marketing Jobs in Danvers, Massachusetts, USA at Cell Signaling Technology (CST)
Cell Signaling Technology (CST) is a different kind of life sciences company, founded, owned, and run by active research scientists, with the highest standards of product and service quality, technological
innovation
, and
scientific rigor
for over 20 years. We consistently provide fellow scientists around the globe with best-in-class products and services to fuel their quests for discovery.
Helping researchers find new solutions is our main mission every day, but it’s not our only mission. We’re also dedicated to helping identify solutions to other problems facing our world. We believe that all businesses must be responsible and work in partnership with local communities while seeking to minimize their environmental impact. That’s why we joined 1% for the Planet as its first life science member and have committed to achieving net-zero emissions by 2029.
This is a hybrid position, 50% remote/50% in our Danvers, MA office. Must be a commutable, local distance to Danvers, Massachusetts.
The role…
We are looking for a visionary and
results-driven
Director of Product Marketing to join our Global Marketing team, reporting to the Senior Director of Strategic Marketing. This critical role is responsible for defining and executing the go-to-market strategy, positioning, and messaging for our portfolio of reagent antibody-based products & services. The Director will lead efforts to optimize our existing portfolio, launch new products and services, and drive market
leadership
through integrated, sales-aligned marketing campaigns.
This position requires an in-depth understanding of market dynamics, customer needs, and the competitive landscape. The ideal candidate will have a proven ability to drive awareness, adoption, and revenue growth in the life sciences industry. Collaborating with R&D, sales, and global marketing teams, the Director will focus on expanding market share, enhancing
customer engagement
, and positioning our offerings as a market leader.
As the Director, you will oversee the development of the go-to-market strategy for the product portfolio, conduct gap analyses, and create marketing plans that highlight product differentiation and value. You will manage a team of Product Marketing Managers, providing mentorship and aligning efforts with organizational objectives. Success in this role requires a strong background in the commercialization of scientific products, exceptional
leadership
, and
cross-functional collaboration
skills.
You’ll have the opportunity to drive…
• Develop and execute a comprehensive roadmap to enhance the reagent antibody portfolio through new products, services, diversification, and applications.
• Identify high-growth segments and emerging trends within the current research areas through in-depth customer, market, and competitor analyses.
• Partner with R&D and Strategic Marketing to define product requirements and drive the successful development of new solutions.
• Build robust business cases for portfolio expansion, including market opportunity assessments and revenue projections.
• Create and implement a strategic product marketing plan (including pricing and channel strategy) aligned with business objectives, supporting the existing portfolio, product launches, customer acquisition, and revenue growth.
• Deve…
Title: Director, Product Marketing
Company: Cell Signaling Technology (CST)
Location: Danvers, Massachusetts, USA
Category: Marketing / Advertising / PR, Management
