Director, Product Marketing

Overview

Director, Product Marketing Jobs in West Mclean, Virginia, USA at Microstrategy

Location: West Mclean

Company Description Strategy (Nasdaq: MSTR) is at the forefront of transforming organizations into intelligent enterprises through data-driven

innovation

. We don’t just follow trends—we set them and drive change. As a market leader in enterprise analytics and mobility software, we’ve pioneered the BI and analytics space, empowering people to make better decisions and revolutionizing how businesses operate.

But that’s not all. Strategy is also leading a groundbreaking shift in how companies approach their treasury reserve strategy, boldly adopting Bitcoin as a key asset. This visionary move is reshaping the financial landscape and solidifying our position as a

forward-thinking

,

innovative

force in the market. Four years after adopting the Bitcoin Standard, Strategy’s stock has outperformed every company in the S&P 500.Our

people are the core of our success. At Strategy, you’ll join a team of smart, creative minds working on

dynamic

projects with

cutting-edge technologies

. We thrive on curiosity,

innovation

, and a relentless pursuit of excellence.

Our corporate values—bold, agile, engaged,

impactful

, and united—are the foundation of our culture. As we lead the charge into the new era of AI and financial

innovation

, we foster an environment where every employee’s contributions are recognized and valued.

Join us and be part of an organization that lives and breathes

innovation

every day. At Strategy, you’re not just another employee; you’re a crucial part of a mission to push the boundaries of analytics and redefine financial investment.

Job Description

The Role:

this is a critical role supporting marketing strategy, positioning, and messaging for our evolving suite of data and analytics products, you will be helping to shape the future of Strategy.  Ideal candidates will have a deep understanding of the enterprise software market, a passion for AI, data and analytics, and a

proven track record

of successfully launching and marketing software products to enterprise customers.

Certification in the Pragmatic Institute framework or similar. In-Office Position:

At Strategy, Monday, Tuesday, Wednesday, and Thursday are in-office days with Fridays as

work-from-home

.

Your Focus:

Market Analysis: Maintain ongoing market research and competitive analysis to identify market trends, customer needs, and competitive positioning. Use insights to inform marketing strategies and messaging.

Go-to-Market Planning: Lead the development and execution of go-to-market plans for new product launches and feature releases. Collaborate with

cross-functional teams

including product management, sales, and customer success to ensure successful product launches. Positioning and Messaging: Create compelling product positioning, messaging, and value propositions that resonate with target enterprise audiences. Ensure consistency across all marketing channels and materials. Sales Enablement: Develop and deliver sales enablement tools, including product collateral, presentations, and training materials.

Equip the sales team with the knowledge and resources needed to effectively sell Strategy products. Content Development: Oversee the creation of high-quality marketing content, including whitepapers, webinars, and blog posts. Ensure content is align…

Title: Director, Product Marketing

Company: Microstrategy

Location: West Mclean, Virginia, USA

Category: Marketing / Advertising / PR, IT/Tech