Overview
Director, Product Portfolio Marketing Jobs in Boston, Massachusetts, USA at Mastercard
Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and
innovation
, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.
Title and Summary
Job Summary:
We are seeking a
results-driven
and experienced Director of Product Portfolio Marketing to lead the marketing strategy for our Customer Acquisition & Engagement portfolio. Reporting to the Vice President of Product Portfolio Marketing – Customer Acquisition & Engagement and Business & Market Insights, this role is critical in defining, executing, and managing the marketing approach for the portfolio. The Director will collaborate closely with
cross-functional teams
, including product management, sales, and regional marketing, to ensure that the portfolio’s value propositions and differentiators resonate with target audiences and drive business growth.
The ideal candidate will have a strong understanding of product lifecycle management, competitive positioning, and market trends, as well as experience developing tailored marketing strategies for
diverse
customer segments.
Key Responsibilities:
• Drive product portfolio strategy alignment in
collaboration
with product teams; and team with broader integrated B2B marketing to drive achievement of business goals.
• Manage the portfolio’s marketing strategy throughout the product lifecycle, including product launches, growth, and maturity phases. Collaborate with product teams to maintain a usable product portfolio matrix that prioritizes key innovations and advancements for the target audience.
• Work closely with product management to stay aligned on marketing objectives for their business and support integrated B2B marketing strategies to drive performance through various marketing channels.
• Drive the development of compelling messaging and value propositions that differentiate the portfolio in the market. Conduct regular competitive analysis and customer research to refine positioning and ensure alignment with market trends and needs.
• Support the execution of product launches and campaigns, defining the GTM playbook for the portfolio and collaborating with integrated marketing teams to translate product features into
customer-focused
messaging that resonates with specific buyer personas.
• Leverage market research, customer insights, sales insights, and competitive intelligence to inform portfolio strategies and identify
opportunities for growth
and
innovation
.
• Track and report on the performance of product marketing initiatives, using data and analytics to optimize and demonstrate the impact on business outcomes. Continuously assess the effectiveness of product marketing efforts and adjust to improve results.
Qualifications:
• Proven experience in product marketing, preferably in a B2B environment.
• Strong understanding of product lifecycle management, competitive positioning, and market trends.
• Demonstrated success in developing and executing ma…
Title: Director, Product Portfolio Marketing
Company: Mastercard
Location: Boston, Massachusetts, USA
Category: Marketing / Advertising / PR, Management
