Overview
Director, Regional Integrated Marketing Jobs in Las Vegas, NV at AMERICAN CANCER SOCIETY
About TELUS Digital
TELUS Digital (NYSE and TSX: TIXT) designs, builds, and delivers next-generation digital solutions to enhance the customer experience (CX) for global and disruptive brands. The company’s services support the full lifecycle of its clients’ digital transformation journeys and enable them to more quickly embrace next-generation digital technologies to deliver better business outcomes. TELUS Digital’s integrated solutions and capabilities span digital strategy, innovation, consulting and design, digital transformation and IT lifecycle solutions, data annotation, and intelligent automation, and omnichannel CX solutions that include content moderation, trust and safety solutions, and other managed solutions. Fueling all stages of company growth, TELUS Digital partners with brands across high-growth industry verticals, including tech and games, communications and media, eCommerce and fintech, healthcare, and travel and hospitality. Learn more at: telusinternational.com.
The Opportunity:
As a Content Manager at Fuel iX, you’ll develop and execute a comprehensive content marketing strategy supporting the customer journey and reinforcing our product positioning and messaging. You’ll support the creation, curation, and distribution of high-quality thought leadership, product, and technical content across channels, engaging enterprise decision-makers and technical leaders at every step of their journey. Your role is crucial in driving brand awareness and growth, positioning Fuel iX as the leading platform for Generative AI-fueled intelligent experiences.
Travel (up to 10%) may be required on an ad hoc basis.
Responsibilities:
Content Strategy and Planning
Craft memorable stories and implement a content strategy showcasing Fuel iX’s brand, thought leadership, and product offerings
Execute a full-funnel content marketing plan aligned to the customer journey
Support our “Always On” learning content calendar tailored for enterprise
Create diverse content assets to support integrated campaigns and sales enablement, e.g., articles, eBooks, research papers, videos, infographics, slides, podcasts, webinars
Content Creation and Curation
Create and manage written content (including social media, web, and ad copy)
Work closely with SMEs to ensure the relevancy and accuracy of content.
Support video content creation and atomization – working closely with experts
Optimize and repurpose content to maximize impact across channels
Content Management and Distribution
Maintain the editorial calendar
Support growth marketing with content for integrated campaigns
Analyze content performance to optimize strategies and align with business objectives
Collaboration and Performance Metrics:
Align content strategies with business objectives
Optimize content process, priorities, quality, and time-to-market
Use data-driven insights to refine strategies and demonstrate ROI, focusing on:
Traffic growth, engagement, and conversions
Lead quality and sales pipeline influence
SEO performance
Qualifications:
Three plus years in content marketing with experience in AI, SaaS, or enterprise software
Firm understanding of complex technical concepts in the generative AI field
Experience growing organic social media presence and cross-channel promotion
Excellent writing and editing skills across formats and audiences
Skilled at AI-generated content creation and marketing
Proven track record in multi-channel copywriting (samples required)
Experience driving the strategy for video content creation and distribution
Strong cross-functional collaboration and analytical skills
Knowledge of SEO best practices and content optimization techniques
Bonus Points:
Proficiency in or willingness to learn:
Webflow
Canva
Hotjar
Google Analytics
Google Suite
Salesforce + Pardot
This role offers a balance between content strategy, creation, and distribution, with support from our growth marketing and product marketing teams. You’ll have the opportunity to shape the content direction for multiple products within the Fuel iX platform, driving our position as a leader in the generative AI and intelligent experiences space.
Location:
US
Pay: The base compensation range for this position is $96,000 – $120,000USD annually commensurate with experience. Actual compensation within that range will be dependent upon the individual’s skills, experience, qualifications, and applicable laws.
TELUS Digital Values:
TELUS Digital recognizes and embraces the importance of values in our ever-changing workplace. To be successful, all applicants must demonstrate behaviors that are reflective of our values:
We passionately put our customers and communities first
We embrace change and innovate courageously
We grow together through spirited teamwork
At TELUS Digital, we are committed to diversity and equitable access to employment opportunities based on ability.
Title: Director, Regional Integrated Marketing
Company: AMERICAN CANCER SOCIETY
Location: Las Vegas, NV
