Overview
Director, Retail Media Jobs in New York, NY at L’Oréal
Title: Director, Retail Media
Company: L’Oréal
Location: New York, NY
Job TitleDirector, Retail Media
Division:L’Oréal Dermatological Beauty
Location:New York, NY (Hudson Yards – USA HQ)
Reports To:Divisional Media Lead, LDB
Who We AreFor more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.
At L’Oréal Dermatological Beauty, our mission is to help everyone in their quest for healthy and beautiful skin. Our division is the world leader in dermo-cosmetics by adding health to beauty.Our brands portfolio includes CeraVe, La Roche-Posay, Vichy, SkinCeuticals and Skinbetter Science offering a range of skincare products to respond to all expectations linked to beauty and health of the skin.What You Will LearnThis role will be hyper focused on three main areas: strategic planning, measurement and analytics, and budget management. This role will main businessliaisonfor all retail media channels across Amazon, Target, Ulta, Walmart, Club, Drug, and Grocery. The candidate will direct all retail media campaigns and will actas the hub between all cross functional teams, including hands on keyboard teams, commercial sales, CRM, social, PR and influencer (earned and paid), US marketing, finance and the company’s media AOR. The director will report directly into the division’s media lead with a dotted line into the division’s commercial team.
Key Accountabilities
Lead Brand Strategic Planning:
In partnership with marketing and commercial teams, lead the planning across all customers for division’s brand portfolio
Work closely with marketing and commercial teams to ensure comprehensive briefing of brand short-term and long-term goals
Liaise with brand media leads to help deliver annual channel mix recommendation and quarterly tactical plans
Collaborate with data and CRM partners to leverage 1P data for more efficient consumer targeting, collaborating with CDMO on any strategic clean room opportunities
Focus on innovation and first to market opportunities
Support CDMO and division on JBP conversations with partners
Lead Brand Measurement and Insights Program:
Lead the formulation and roll out of the brand’s learning agenda
Liaise closely with HOK teams to produce monthly reports with strong takeaways and actionable considerations
Proactively work with all relevant insights tools to share data that can impact go to market strategy
Coordinate closely with division’s measurement lead to roll out annual MMM research project, including briefing with cross functional teams to understand business questions, and to report annually on media’s contribution to incremental sales
Facilitate conversations with commercial teams and measurement lead on any commercial constraints that might impact company wide planning tools
Lead Brand Budget Management
Oversee budgets across tactics and work closely with agency and internal teams to manage monthly pacing and RAF flighting
Work closely with finance and brand controllers to manage Pure Media spends in P&L
Liaise closely with leadership on approving monthly roll up of budgets
Key Challenges, Issues and Complexity
In an ever-changing digital environment, in order to be responsive to business needs, you must be skilled at execu…
