Overview
Director Sales And Marketing Jobs in Santa Monica, California, USA at The Crescent Hotels Group
Position: DIRECTOR SALES AND MARKETING
Description
ESSENTIAL JOB FUNCTIONS:
• Develop and implement a cohesive commercial strategy to drive revenue across all business segments, including rooms, meetings & events, and food & beverage.
• Interview, hire, train, recommend performance evaluations, resolve problems, provide open
communication
and recommend discipline and/or termination when appropriate.
• Lead and motivate a tenured sales and marketing team to meet individual and collective sales goals. Train and guide sales and marketing team to ensure high performance and achievement of set objectives.
• Ensure training programs are conducted regularly, and Crescent standards of performance are met. Give guidance and counsel staff toward improvement.
• Communicate both verbally and in writing to provide clear directions to the staff.
• Compile and/or direct the preparation of reports pertaining to the operation of the Sales and Marketing Department to include, but not limited to the annual and monthly Forecast, Lead Management System, Booking Report, star reports and Sales Meeting minutes.
• Develop and execute a comprehensive sales strategy to achieve annual revenue goals, focusing on high-value segments such as retail, group, consortia and negotiated business.
• Drive direct bookings and optimize relationships with OTA, GDS, and other distribution channels.
• Build and maintain relationships with key accounts, industry partners, and community stakeholders.
• Identify and secure strategic partnerships to enhance revenue and brand exposure.
• Collaborate with the sales and marketing teams to ensure that group bookings and individual accounts are coordinated with transient demand to maximize revenue opportunities. Monitor performance and adjust strategies as needed to meet revenue targets.
• Analyze market trends, competitor performance, and internal data to identify
opportunities for growth
and expansion.
• Set annual, quarterly, and monthly
sales targets
, ensuring alignment with the hotel’s overall business objectives.
• Coordinate ongoing research of the travel industry to detect market trends and related information for the development of new sales strategies. Make reasonable recommendations to improve potential from various markets.
• Develop and conduct persuasive verbal sales presentations to prospective clients. Internally promote Crescent programs.
• Negotiate and secure contracts with local, national, and international clients.
• Ensure exceptional
client satisfaction
to foster repeat business and loyalty.
• Lead the marketing team to develop targeted campaigns that support sales initiatives, including digital and consortia-focused strategies.
• Create and execute
innovative
marketing campaigns, including digital, social media, and traditional platforms.
• Ensure consistent brand messaging and alignment with the hotel’s target audience.
• Work with PR agencies and influencers to promote the hotel’s unique offerings and establish a strong community presence.
• Develop promotional strategies for room sales, F&B outlets, spa, and special events.
• Oversee content creation for website, brochures, and other collatera…
Title: Director Sales And Marketing
Company: The Crescent Hotels Group
Location: Santa Monica, California, USA
Category: Sales, Marketing / Advertising / PR
