Overview
Director Sales and Marketing Jobs in Fallon, NV at The Homestead Senior Living
Scheels Company Goals:
We strive to be the best retailer in the USA in the eyes and minds of our customers, associates, and business partners.
Overview:
The Marketing Specialist will be responsible for managing digital event promotion across all new and existing SCHEELS markets. This includes event email marketing, event ticket and contest registration pages on scheels.com, QR codes, and select digital design projects. The role requires a strong understanding of performance analytics to enhance customer experiences and using data to create detailed recaps of digital event marketing campaigns. The position will collaborate with a wide variety of teams across the company, particularly local store Marketing teams, and campus Marketing and E-commerce teams.
Responsibilities:
Develop, execute, and evaluate event email marketing on behalf of all SCHEELS locations
Create customer-facing digital event materials, including event ticket registration, contest sign-up pages, and event blog pages on scheels.com
Lead all QR code creation and tracking, collaborating with a wide variety of teams, including in-store display, human resources, and more, to fulfill all QR code company needs
Serve as a key liaison between store marketing teams and the corporate campus, fostering strong relationships to collaborate on overall event promotion strategy as well as quick-turn solutions
Partner with internal teams (store Marketing teams, campus Marketing and ECOM teams), seeking input to shape digital event strategy, alignment with overall Marketing campaign objectives, and future direction
Analyze key performance indicators (KPIs) such as open rates, click-through rates, and conversion rates to optimize performance and prepare detailed recap reports
Stay informed on industry best practices and emerging trends to keep digital event marketing campaigns current and innovative
Self-motivated and highly organized with strong time management skills
Strong initiative and drive for continuous improvement
Exemplify a collaborative work style to enhance a team environment
Excellent written & oral communication skills, including proofreading skills
Open to constructive feedback and proven ability to thrive in a fast-paced environment
Requirements:
Customer Service
Genuinely and consistently treat co-workers, customers and business partners like they are the most important person including eye contact, a smile and a genuine “Thank you”
Culture
Approach daily tasks, projects and follow-up communication with energy and sense of urgency
Cultivate a deep desire to become a knowledge expert in their role with the ability to apply their knowledge and experience with great impact.
Show respect and appreciation for others and Scheels
Arrive to work and meetings 10 minutes early
Team Mentality
Genuine interest and action in helping others before yourself, regardless of recognition or reward
Teach-ability
Consistent eagerness to listen, learn, apply knowledge and accept critical feedback
Ability to adapt to a changing work environment
Ability to apply concepts of basic math, grammar, punctuation and spelling
Dress Code
Meets Scheels dress and grooming expectations in support of professional, clean and welcoming environment for customers, co-workers and business partners
Efficiency
Demonstrate pride and ownership of their work while meeting expected deadlines
Education & Experience:
Ideal candidate will have a bachelor’s degree in Marketing, Communications or related field preferred; and at least 1-3 years of experience in a digital marketing role.
Physical Requirements/Lifting Requirements:
Must be able to sit, stand, bend at the waist, climb, stoop, kneel, crouch, reach, walk, push/pull, lift, talk, and hear with or without reasonable accommodation
Sedentary work – Exerting up to 10 pounds of force occasionally and/or a negligible amount of force frequently to lift, carry, push, pull or otherwise move objects, including the human body. Sedentary work involves sitting most of the time, but may involve walking or standing for brief periods of time. Roles are sedentary if walking and standing are required only occasionally and all other sedentary criteria are met.
Scheels cares about the health and safety of our Associates. Associates are expected to follow all safety procedures and perform their job duties in a fashion that minimizes the risk of injury
Benefits:
To see a full list of benefit offerings from Scheels visit scheels.com/careers
EQUAL EMPLOYMENT OPPORTUNITY
Scheels is an equal employment opportunity employer providing equal employment opportunities to individuals regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, Scheels will provide reasonable accommodations for qualified individuals when appropriate.
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Title: Director Sales and Marketing
Company: The Homestead Senior Living
Location: Fallon, NV
