Overview
Director, Social Media and Email Marketing Jobs in Burlington, Ontario, Canada at Windsor-Essex County Health Unit
Director, Social Media and Email Marketing
Thursday, January 16, 2025
About Equiton:
Founded in 2015, Equiton is a recognized leader in private equity investments with 1 billion CAD in Assets Under Management (AUM). Our exponential growth is a direct outcome of ourleadershipteam understanding how the industry works and how to create long-term wealth through real estate investing.
Our Culture:
At Equiton, our culture is the cornerstone of our success. We prioritize our people, recognizing their contributions by fostering an environment where initiative, integrity, andinnovationthrive.
About the Position:
The Director, Social Media and Email Marketing, is aresults-drivenleader with a proven ability to craft and execute effective email and social media strategies. Reporting to the VP, Marketing and Communications, this role is essential in driving organizational growth through the development, execution, andoptimizationofimpactfulcampaigns while leading and mentoring a team of marketing professionals.
Key Functions and Responsibilities:
Develop and execute comprehensive email marketing strategies to drive engagement, conversions, and revenue growth.
Create and manageimpactfulemail journeys and automation workflows with measurable performance outcomes.
Evaluate and recommend email marketing software and tools to enhance campaign effectiveness and efficiency.
Conduct A/B testing and leverage data-driven insights to optimize email performance, including open rates, click-through rates, and conversions.
Ensure all email communications comply with CASL regulations and other relevant guidelines.
Design and implement data-driven social media strategies to increasebrand awareness, engagement, and audience growth across platforms.
Oversee the creation of compelling, on-brand social media content incollaborationwith the creative team.
Monitor trends and analyze performance metrics to refine and maximize social media impact.
Manage, mentor, and inspire a team of marketing professionals, fosteringinnovationand accountability.
Collaborate with the Sales team to develop content that supports lead generation and clienteducation.
Liaise with the creative team to ensure cohesive branding and messaging across email and social media channels.
Track, analyze, and report on email and social media campaign effectiveness, using data to inform strategies and improve ROI.
Stay current with trends, tools, and best practices in email marketing and social media.
Identify and implementinnovativeapproaches to enhance digital marketing strategies and achieve organizational growth targets.
Required
Skills and Abilities
:
Demonstrated experience in email marketing platforms such as Mailchimp, Constant Contact, or equivalent.
Proven ability to assess current marketing operations, analyze metrics, processes, and software, and provide strategic recommendations.
A strong commitment to analyzing campaign performance metrics to measure success and drive meaningful business impact.
Ability to collaborate with the design team to lead the creation of visually compelling graphics for social media and email.
A passion for staying ahead of industry trends, tools, and best practices in social media and email marketing.
Strong understanding of SEO/SEM integration with social media and email efforts.
Experience in managing and optimizing paid social media campaigns on platforms like Linked In, Facebook, and Instagram.
Advanced knowledge of …
Title: Director, Social Media and Email Marketing
Company: Windsor-Essex County Health Unit
Location: Burlington, Ontario, Canada
Category: Marketing / Advertising / PR, Management
