Overview
Director, Strategic Marketing – Market Insights and Planning MedTech Electrophysiology Jobs in Irvine, California, USA at Johnson & Johnson
Position: Director, Global Strategic Marketing – Market Insights and Planning – (Irvine, CA), MedTech Electrophysiology
Description Johnson & Johnson Med Tech, Electrophysiology, is recruiting a Director, Global Strategic Marketing, Market Insights and Planning, to
join our team
in Irvine, CA.The Director, GSM – Market Insights and Planning leads Johnson & Johnson Med Tech’s Electrophysiology Market Insights team as well as our Strategic Supply Planning.  Working closely across regions and
leadership
teams, this marketing leader will
lead the team
responsible for market and share governance, long-range market and procedure modeling, global market research and insight development, and long-range product planning (LRPP) including product life cycle, SKU
optimization
, and capacity planning.
The Marketing Director’s team will also collaborate with NPI teams to understand emerging trends and expected future product usage to partner with Supply Chain
leadership
on proactive capacity expansion and product rationalization. This role balances strategic, analytical, and creative thinking along with people-
leadership
, shaping, and relationship-building to develop insights that raises internal awareness of where our market is heading to position and scale the business to be the leader in the electrophysiology space today and into the future.
Key Responsibilities:
Lead team responsible for market and strategic insights as well as strategic supply planning, to include the following:
Deliver concrete strategic recommendations and market insights in the
dynamic
cardiac ablation market. Train and develop team members to provide continuous support to the business today while keeping an eye to expected future trends.
Lead market and share forecasting for the annual Long Range Financial Planning activities.
Develop Customer Insights through global primary market research and report out globally and cross-functionally through presentations and workshops. Create and deliver presentations on global market trends, including insights from both quantitative share trends and qualitative clinical competitive intelligence captured from industry conferences and the BWI field. Â Regularly present to
executive level
senior leadership
.
Lead market, share, and research portions of our annual Environment-Scan and facilitate sessions with
leadership
team.
Develop and update global procedure modeling to inform New Product Development teams.
Deliver Quarterly Global Market and Share Reporting as well as relevant regional deep dives using a combination of Competitor Earnings, Consortium data, and DRG Pricetrack data in the US. Â Deliver both reports as well as
leadership
partnership with finance, develop and drive usage of an ecosystem approach to measuring our business performance based on the underlying growth drivers of our revenue performance.
Support corporate forecasting cycles with market and share calls to inform revenue forecasts.
Partner with Office of Med Tech Strategy organization to support Investor events and communications, ad hoc Med Tech analysis, and refinement of corporate forecasts.
Monitor all public events from competitor companies such as quarterly earnings calls, analyst day events, and presentations at investor events. Publish reports on sales results and p…
Title: Director, Strategic Marketing – Market Insights and Planning MedTech Electrophysiology
Company: Johnson & Johnson
Location: Irvine, California, USA
Category: Management, Marketing / Advertising / PR
