Overview
Director, US Marketing Jobs in Lexington, Massachusetts, USA at Rhythm Pharmaceuticals
Rhythm is a global, commercial-stage biopharmaceutical company committed to transforming the lives of patients and their families living with rare neuroendocrine diseases. We develop medicines for previously untreatable or undertreated diseases and provide meaningful support for healthcare providers and patients and their families. We recognize the courage it takes for patients and their caregivers to begin their journey ofadvocacyto find the answers they need.
Their courage inspires us to challenge convention, ask bold questions and seek answers for them. Every day, we strive for excellence through our willingness to adapt, learn, and our tenacity to overcome barriers, together.
Opportunity Overview
Reporting to the Executive Director, US Marketing, the Director, US Marketing will be a key member of the US Marketing team. Focused on supporting both HCP and Patient/Caregiver segments, this individual will be responsible for identification of strategic priorities and tactical execution to support continued efforts in current marketed indications in Bardet-Biedl syndrome (BBS) and POMC/PCSK1 or LEPR deficiencies (PPL).
Responsibilities and
Duties
Build upon the integrated HCP & Patient/Caregiver marketing plans that support BBS and PPL indications.
Partner with internal teams including Sales, Medical, and Patient Services on the development and implementation of strategies and tactics to support HCPs and Patients/Caregivers.
Lead execution of omni-channel HCP & Patient/Caregiver tactical plans.
Lead strategic exploration and development ofinnovativepatient identification and adherence efforts.
Lead the development and execution of unbranded and branded patient ambassador program and HCP speakers bureau in BBS.
Partner with Marketing Ops and US Product Manager on the review and approval process of all BBS tactics and materials through legal, medical, and regulatory review.
Partner with cross-functional stakeholders to develop tactics that will support the integrated marketing plan that encompasses the needs of the commercial organization.
Partner with Market Research Business Partner to contribute to objectives and content of research to garner stakeholder insights to support HCP and Patient/Caregiver strategy and tactics.
Serve as lead for BBS in annual brand planning process, partnering with cross-functional stakeholders and vendor partners to develop key strategies and tactics supportive of brand objectives.
Analyze qualitative and quantitative market data to generate a deeper understanding of the customer’s needs, brand and disease issues and market potential including identifying target and emerging audiences, gaps in current data and to refine strategies and tactics.
Build strong relationships withpatient advocacygroups and support internalPatient AdvocacyTeam on development of diseaseeducationcontent.
Ensure alignment with brand leads for other potential indications on content and strategies to support overarching business objectives.
Manage budget for BBS marketing tactics, including all PO management and accruals.
Manage multiple agency partners to produce deliverables on strategy within timelines and budget.
Qualifications and Skills
Bachelor’s degree required.
10+ years of pharmaceutical marketing or combination of related industry experience.
Understanding of regulatory and compliance requirements within pharmaceutical marketing.
Rare disease experience highly preferred.
Demonstrated abi…
Title: Director, US Marketing
Company: Rhythm Pharmaceuticals
Location: Lexington, Massachusetts, USA
Category: Healthcare, Marketing / Advertising / PR
