Overview
Director, US Patient Marketing, Hematology & Nephrology, aHUS Jobs in Boston, MA at AstraZeneca
The Director, US Patient Marketing, Hematology & nephrology is a member of the commercial brand team and will play a critical role in developing and driving strategy and tactics for aHUS patient and caregiver engagement. This individual will report to Sr. Director, Marketing, aHUS Lead, and will work collaboratively with the rest of the brand team. This position will play a critical role in collaborating to drive personal consumer engagement strategies and tactics, within an evolving competitive market, with a focus on aHUS and a possibility to support late-stage pipeline indications in the Hem/Neph portfolio depending on needs.
You will be responsible for:
Leading the evolution and implementation of the aHUS patient marketing strategy, messaging, & tactical execution across disease & brand campaigns
Development and execution of innovative patient education tactics to support patient activation, adherence, and persistence for IV therapies
Leading patient identification initiatives, supporting disease awareness & diagnosis strategies, in close collaboration with Patient Services teams
Delivering multi-channel patient promotional platforms and identifying optimized marketing mix
Leading the aHUS business patient/DTC communication strategy – direct and indirect
Leading strategic oversight to consumer media plan development & performance measurement
Partnering with commercial analytics & insights teams to assess current patient market landscape dynamics, identifying opportunities to increase awareness of treatment benefit for appropriate patients, and leading primary & secondary patient research projects
Contribute to the annual planning process, leading the short & long-term patient strategy assessment and evolution, tactical marketing plan development, and annual budgeting
Developing and maintaining strong relationships with other functional areas and internal strategic partners (i.e., Patient Services, Patient Advocacy, Market Research, Omnichannel, Analytics, Training, Sales, Medical, Regulatory, Legal, Compliance, etc.)
Identify appropriate key performance indicators to measure & monitor, and lead patient cross-functional team tracking & performance analysis
Managing agency partners, project timelines, resources, and patient marketing budget
You will need to have:
Bachelor’s degree in a scientific or business field
5+ years of professional experience in pharmaceutical or biotech industry; can include marketing, agency, or related healthcare experience
Extensive patient and/or consumer marketing digital and personal engagement experience
Healthcare media planning experience across HCP & patient/consumer segments
Demonstrated ability to think innovatively and drive outstanding customer experience
Strong ability to manage multiple projects across functional areas, and work independently when appropriate, in teams and as a sub-team lead
Proven leadership skills and the ability to collaborate in a matrix environment
High level of interpersonal skills and highly adept in both verbal & written communication
Ability to work in a rapidly evolving and fast paced competitive environment
High sense of ethics and responsibility
The duties of this role are generally conducted in the Boston Seaport office environment. As is typical of an office-based role, employees must be able, with or without an accommodation to use a computer; engage in communications via phone, video, and electronic messaging; engage in problem solving and non-linear thought, analysis, and dialogue; collaborate with others; maintain general availability during standard business hours.
We would prefer for you to have:
Advanced degree, MBA
Strong scientific orientation and background
Diverse pharma or biotech commercial experience, including rare disease and/or nephrology
Strong presentation skills and storytelling
Prior experience with patient persistence & adherence strategy
Prior experience in competitive markets
Rare disease, specialty, or high-value biologics experience
Experience launching or working with a newly launched product
Title: Director, US Patient Marketing, Hematology & Nephrology, aHUS
Company: AstraZeneca
Location: Boston, MA
