Overview
Discord Community Engagement & Content Specialist Jobs in Remote at Blockchain Solar Energy Company
Reports to: Senior Vice President of Client Development
Classification: Full-Time, Salaried Exempt
Location: Remote
Company Overview
enrollmentFUEL is a comprehensive higher education Strategic Enrollment Management (SEM) solutions provider. Our holistic, tailored, and institution-specific approach uses detailed analysis, emerging and proven technologies, actionable reporting, and targeted tactics to help our client-partners meet their enrollment goals. Our services bring together all the elements of admissions and financial aid, including Student Search, digital marketing, effective communication plans, recruitment strategies, scholarship metrics, financial aid policy and process enhancements, CRM solutions, temporary staffing, coaching, and training. enrollmentFUEL is on a mission to delight, champion, and stretch college and university leaders with our winning culture, distinctive core values, and demonstrated expertise.
Position Overview
The Director of Marketing will be integral to orchestrating day-to-day marketing activities and aligning them closely with the company’s sales objectives. This individual will collaborate extensively with the sales team and other stakeholders to devise a comprehensive marketing plan and calendar aimed at strengthening our market presence and enhancing lead generation, with an emphasis on implementing cutting-edge digital and marketing automation technology. The Director will oversee HubSpot’s ongoing management, ensuring seamless integration with sales processes, developing automated workflows, tracking engagement, and analyzing key performance metrics. This individual will also provide training and support to maximize the platform’s capabilities for both marketing and sales alignment.
Essential Duties and Responsibilities
Design and implement an omni-channel marketing strategy designed to increase lead generation in support of Sales team efforts
Develop and maintain a marketing calendar in collaboration with the sales department and other relevant teams
Ensure enrollmentFUEL’s marketing efforts reflect the most current and proven digital and marketing automation practices
Ensure enrollmentFUEL has a strong and positive digital presence, and the Company website represents the latest in user experience best practices; collaborate with Marketing & Sales Specialist to make website updates
Develop consistent and effective branding across all digital platforms, including social media, leveraging guidance from the digital marketing team as needed
Manage the rollout of marketing campaigns for new products and services, monitoring effectiveness and adapting strategies as needed
Manage direct mail campaigns, marketing costs, and overall campaign strategies within the approved budget
Supervise the design and production of marketing collateral, coordinating with print partners to ensure timely, on-budget, and accurate distribution
Contribute to the development and fulfillment of marketing outreach, including content creation and logistical support
Oversee the optimization, and management of HubSpot to support marketing automation, lead nurturing, and campaign tracking
Work with VP of Business Intelligence & Analytics to develop and maintain dashboards to track key performance metrics within HubSpot, providing insights on campaign effectiveness, lead conversion, and ROI to inform strategic decision-making
Develop and manage social media content calendars, engagement strategies, and paid campaigns to enhance brand visibility and lead generation
Plan and optimize paid digital campaigns, including social media ads, Google PPC, and retargeting efforts to drive conversions
Collaborate with the creative team to produce compelling digital content, including videos, blogs, and social media posts aligned with campaign objectives
Track key digital marketing metrics, analyze trends, and provide insights to refine social media and digital strategies
Lead efforts for annual client-partner gifts, retention visit gifts, and other marketing for sales-related initiatives
Develop and execute marketing campaigns to promote enrollmentFUEL’s presence at sponsored events and conferences, driving awareness and attendee engagement
Create strategies to attract and engage attendees before, during, and after events, including targeted email sequences, social media engagement, and digital content
Collaborate with the Director of Sales Operations to implement follow-up campaigns, lead nurturing sequences, and ROI analysis to maximize event impact
Collaborate across teams to support initiatives and help manage projects to successful completion
Represent enrollmentFUEL in a professional manner in all work-related activities
Accurately reflect and portray the mission and core values of enrollmentFUEL
Other duties as assigned
Reasonable accommodations may be made to enable individuals with disabilities to perform these essential functions.
Supervisory Responsibilities
None
Qualifications
Bachelor’s degree in marketing, business administration, or related field
Proven experience in marketing strategy development and execution, preferably in a similar role
Strong understanding of omni-channel marketing concepts and digital marketing strategies
Excellent organizational and project management skills, with a demonstrated ability to lead initiatives and manage multiple tasks effectively
Strong interpersonal and communication skills, with the capability to work collaboratively across teams
Creative thinker with a problem-solving aptitude
HubSpot expertise preferred, including experience with marketing automation, CRM integration, lead nurturing workflows, and performance analytics
Work Distribution
30% – Omni-Channel Marketing Strategy & Execution
25% – HubSpot Management & Performance Analytics
20% – Marketing Campaigns & Product Launches
15% – Digital Marketing & Advertising
5% – Event Marketing & Brand Visibility
5% – Cross-Team Collaboration & Additional Responsibilities
Physical Demands
Visual and auditory acuity with speaking and hearing ability sufficient for headset/phone usage and conversations
Manual dexterity sufficient for work on a computer
Ability to stand or sit, in alternating fashion, for long periods of time
Ability to lift and carry up to 25 pounds, on occasion
Ability to travel to work functions out-of-state, when needed
Travel Required
Periodic travel may be required, up to two times per year.
EEO Statement
enrollmentFUEL provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
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Title: Discord Community Engagement & Content Specialist
Company: Blockchain Solar Energy Company
Location: Remote
