Overview
E-Commerce Director, UGG Jobs in London, England, UK at Deckers Brands
At Deckers Brands, Together, Every Step is a promise kept that every employee can bring their authentic self, is valued and supported, as a whole person, at work and beyond. Together, Every Step is how we continue to deliver exceptional business results, experience an amazing place to work, and have apositive impacton the communities and world around us.
The Role:
As the E-Commerce Director, you will be responsible for leading the commercial performance and brand presence of UGG’s digital channels. This role focuses on driving revenue growth, elevating the online brand experience, and partnering closely with marketing and technology teams to deliver a seamless,customer-centricdigital journey.
Your Impact:
Commercial Strategy and Trading:
Own the P&L for the e-commerce channel, setting and delivering against revenue, profit, and KPI targets.
Develop and execute a data-driven trading strategy, balancingsales performancewith brand elevation.
Optimize online product assortment, pricing, and promotions incollaborationwithmerchandisingand finance teams.
Monitor and analyse site performance, sales trends, and customer behaviours to inform commercial decisions.
Brand Building and
Experience:
Partner with the marketing team to align e-commerce activities with broader brand strategies, ensuring a cohesive customer experience across all touchpoints.
Drive campaigns that enhance brand perception while achieving commercial objectives.
Collaborate with creative teams to ensure site content reflects the UGG brand’s unique identity and resonates with the target audience.
Cross-FunctionalCollaboration:
Work closely with technology teams to enhance platform functionality, site performance, and user experience.
Lead efforts to integrate e-commerce with omnichannel initiatives, ensuring a seamless online-to-offline customer journey.
Partner with customer service and logistics teams to ensure operational excellence and high levels ofcustomer satisfaction.
TeamLeadershipand Development:
Build, mentor, and lead a high-performing e-commerce team, fostering a culture ofinnovationand accountability.
Inspirecollaborationacross departments to achieve shared goals.
Innovation andOptimization:
Stay ahead of industry trends, emerging technologies, and best practices to keep UGG’s e-commerce platform at the forefront of the market.
Implement a test-and-learn approach to continuously optimize site performance and marketing effectiveness.
COME AS YOU ARE
We celebratediversity—of your background, your experiences, and your unique identity. We are committed to ensuring aninclusiveand equitable workplace where all of our employees can Come as They Are. We believe that when we bring our different perspectives to work, we are truly Better Together.
Who You Are:
You are a collaborator who builds relationships across the organization to achieve shared goals
You display humility by addressing hard topics, admitting when “you don’t know” and calling out missteps
You ask questions to encourage creative thinking andinnovation
You hold yourself and others accountable for achieving results while role-modelling thecompany values
We would Love to Hear from People with:
Substantial experience in e-commerce, with a focus on commercial trading and brand management.
Demonstrated success in driving revenue growth while building and maintaining a premium brand presence online.
Strong understanding of digital marketing,mercha…
Title: E-Commerce Director, UGG
Company: Deckers Brands
Location: London, England, UK
Category: Management, Marketing / Advertising / PR
