Overview
E-commerce Marketing Executive Jobs in Mumbai, Maharashtra, India at Rooftop
The E-Commerce Marketing Executive will be responsible for developing and executing marketing strategies to promote our e-commerce products, increase website traffic, and boost online sales. The ideal candidate will have proven expertise in e-commerce marketing and a strong understanding of digital sales funnels.
Key Responsibilities:
Marketing Strategy :
Develop and implement comprehensive marketing strategies tailored to e-commerce, focusing on increasing product visibility and sales.
Campaign Management :
Plan, execute, and monitor online marketing campaigns (e.g., Google Ads, social media advertising, email marketing) to drive traffic and conversions.
SEO & Content :
Collaborate with the SEO team to optimize website content for search engines, ensuring high rankings and organic traffic growth.
Social Media :
Manage and grow social media presence by creating engaging content, running paid campaigns, and fostering
community engagement
.
Email Marketing :
Design and manage email marketing campaigns to promote new products, special offers, and brand updates.
Analytics & Reporting :
Track and analyze the performance of marketing initiatives using tools like Google Analytics, and prepare detailed reports to inform future strategies.
Partnerships & Influencers :
Identify and collaborate with relevant partners and influencers to enhance brand visibility and credibility.
Customer Engagement
:
Develop strategies to enhance
customer engagement
and retention through personalized marketing efforts and loyalty programs.
Market Research :
Stay updated with industry trends, competitor activities, and customer preferences to adapt strategies accordingly.
Qualifications :
Bachelor’s degree in Marketing, Business, or a related field.
2+ years of experience in e-commerce marketing, with a
proven track record
of driving online sales.
Proficiency in digital marketing tools and platforms (e.g., Google Ads, Facebook Ads, email marketing software).
Strong understanding of SEO, PPC, content marketing, and social media strategies.
Excellent
analytical skills
and experience with web analytics tools (e.g., Google Analytics).
Creative thinker with strong
project management
and
communication skills
.
Ability to work in a
fast-paced environment
and meet tight deadlines.
What We Offer
:
A creative and
collaborative work
environment.
Opportunities for
professional growth
and development.
Competitive salary
and
benefits package
.
Title: E-commerce Marketing Executive
Company: Rooftop
Location: Mumbai, Maharashtra, India
Category: Marketing / Advertising / PR, IT/Tech
