Overview
ECommerce Account Manager Jobs in Utrecht, Utrecht, Netherlands at PepsiCo
Overview
The eCommerce Account Manger is part of the eCommerce eGrocery team, the role is responsible for the online Commercial Plans and Growth Acceleration of our online business at the Organised Trade Retail Accounts (e.g. Albert Heijn, Plus and Hoogvliet).
Responsible for the development and execution of the Customer eCommerce strategy; delivering the AOP plan and setting up short and long term customer & partner growth initiatives. The eCommerce Account Manager is the point of contact both internally and externally towards customers/partners, working tightly together with the Benelux Sales teams.
Responsible for end to end Performance Marketing Strategy of Demand Generation “Always On”; planning, execution, evaluation. Building strong relationships with Retail Media Networks and secure an Omnichannel Integration in the Activation Calender. Driver of permance marketing capabilities in the MU and leverage learnings within the eCommerce Team.
Responsible for translating data & insights obtained from their customers and our partners (e.g. Nielsen). Leveraging these into actionable recommendations towards our category teams, (shopper) marketing, sales, and all other relevant stakeholders.
Responsible for co-driving eCommerce capability in the BU, ensuring skills transfer from eCommerce to sales, marketing and category management.
Responsibilities
Develop & Manage Strategic eCommerce partnerships with Organised Trade Retailers (e.g. Albert Heijn, Plus and Hoogvliet)
Build & Execute solid Omnichannel Joint Business Plans that drive online sales
Own the commercial relationships with key customers/partners, and guarantee perfect execution of the commercial plans
Define customer specific strategies (f.e. assortment, promotions, activations)
Review and continuously optimize business performance on key KPI’s (Net Revenues, Market Share, Growth)
Deliver and Own the E2E execution of the Always On Demand Generation Activities in collab with the Retail Media Networks;
Planning, Execution, Evaluation
Optimise the Digital Shelf/Customer Journey and secure optimal product visibility online
Support the wider sales teams, act as digital champion & ensure best in class omnichannel thinking
Maintain scorecards & evaluate ROIs – translate data into actionale insights and plans
Identify and execute eCommerce Test & Learn initiatives in the Joint Business Plans
Manage cross-functional relationships both internally and externally:
Finance, Shopper Marketing, Customer Insights, Perfect Store, Supply Chain, Brand Marketing, Digital Marketing, Sector, Category Management
Support ecommerce capability building of the Benelux Commercial teams
Being an active member of a wider Europe Digital & eCommerce community
Qualifications
Masters Degree
Excellent communication and presentation skills (English and Dutch)
>5 years of commercial experience of which >2 in the field of eCommerce.
Solid digital trading experience, understanding the commercial levers that drive performance
Being able to partner internally and externally. Experience in managing customer relationships
Entrepreneurial: sees trends and opportunities. Thinks outside of existing routes and limitations
Strong analytical and influencing skills
Experience with platforms and systems (e.g. digital shelf monitoring, power BI)
Knowledge of the Food eCommerce Market is a pre
Performance marketing experience is a pro
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Title: ECommerce Account Manager
Company: PepsiCo
Location: Utrecht, Utrecht, Netherlands
Category: Sales (Ecommerce, Sales Marketing), Marketing / Advertising / PR (Ecommerce, Sales Marketing, Digital Marketing, Marketing Manager)
