Overview
ECommerce Data Analyst Jobs in Bangalore, Karnataka, India at Purviv Labs
We are seeking a detail-oriented and analytical  E-commerce Data Analyst  to
join our team
. This role will be crucial in optimizing our product portfolio and marketing strategies by analysing
sales performance
, market trends, and key performance indicators (KPIs) across various online marketplaces. The analyst will work closely with the buying and marketing teams to make
data-driven decisions
regarding product selection, pricing, and advertising spend.
Key Responsibilities:
Product Performance Analysis & Decision Making
Analyse sales data and trends for multiple product categories, including  Bedding, Blankets, Pillows, Bath Mats, Bath Rugs, Kitchen Flooring, Pet Products, and Hydration Products .
Assess the performance of current products and recommend  buying, reordering, or discontinuing  products based on profitability and demand.
Identify gaps in the product portfolio and recommend new product opportunities based on market trends and customer preferences.
E-commerce Channel Performance Monitoring
Track and analyse key performance indicators (KPIs) for e-commerce platforms such as  Amazon, Wayfair, Overstock, and other sales channels .
Monitor conversion rates, revenue, return rates, and customer reviews to identify areas of improvement.
Collaborate with the supply chain and logistics teams to ensure efficient
inventory management
and avoid stockouts or overstock situations.
Marketing & Advertising
Optimization
Analyse the effectiveness of  digital marketing campaigns  and provide insights on optimizing advertising spend.
Recommend whether to  scale, pause, or adjust  ad campaigns based on performance data.
Work closely with the marketing team to improve  product listings, SEO, and
customer engagement
.
Report Preparation & Insights
Prepare  weekly, monthly, and quarterly reports  on sales, category performance, and product trends.
Provide actionable insights and recommendations to
leadership
on business performance.
Utilize data visualization tools to present findings in a clear and actionable manner.
Qualifications & Skills:
Bachelor’s degree  in Business Analytics, Data Science, Marketing, E-commerce, or a related field.
5+ years of experience  in e-commerce data analysis, preferably in the  home décor or consumer goods industry .
Strong experience with  data analysis tools  (Excel, SQL, Google Analytics, Tableau, Power BI, etc.).
Hands-on experience
with  Amazon Seller Central, Wayfair Partner Portal, and Overstock Vendor Dashboard  is a plus.
Understanding of  digital marketing strategies , including PPC campaigns and SEO
optimization
.
Strong analytical mindset with the ability to translate data into actionable insights.
Excellent
communication
and presentation skills.
Ability to work independently and collaborate cross-functionally.
Title: ECommerce Data Analyst
Company: Purviv Labs
Location: Bangalore, Karnataka, India
Category: Business (Ecommerce), Marketing / Advertising / PR (Ecommerce, Digital Marketing)
