Overview
Ecommerce Marketing Manager Jobs in Remote at Enovis
About Us:
RPS Water Pumps is a rapidly growing e-commerce company that is looking for someone ready to focus in on helping to expand the business. The majority of the duties fall into maintaining and improving the Shopify store. We’ll be adding new products, improving customer experience, running sales . We are a team of creative marketers in an industry that isn’t your typical “tech marketing” job – we provide high quality water well pumps direct to the USA consumer with our unique disruption business model.
Role Overview
As a Brand Manager, you will oversee and manage the development and execution of branding strategies across multiple projects, ensuring consistency in messaging and visual identity. TThe role requires a balance of creative thinking, project management, and data-driven decision-making to achieve optimal brand positioning and growth.
Key Responsibilities
Brand Strategy Development: Develop and implement comprehensive brand strategies to ensure the brand’s consistent identity, messaging, and visual aesthetics across all channels.
Project Management: Lead and manage marketing projects related to brand development, including product launches, campaigns, and promotions, ensuring deadlines and objectives are met within budget.
E-Commerce Management: Manage and optimize the brand’s e-commerce presence, including online platforms, digital marketing strategies, product listings, and customer experience.
Brand Identity Control: Maintain consistency of brand guidelines across all marketing materials, ensuring that the tone, voice, and visual identity are aligned with the company’s core values and objectives.
Cross-Functional Collaboration: Work closely with internal teams (design, digital marketing, sales, and product development) to ensure brand alignment across all initiatives.
Market Analysis & Competitor Research: Conduct market research to identify trends, consumer behavior, and competitor activity to inform brand positioning and marketing strategies.
Performance Tracking: Measure the performance of brand campaigns and e-commerce initiatives, using analytics to track KPIs, ROI, and adjust strategies for maximum impact.
Customer Engagement: Develop strategies to engage and build relationships with target audiences through personalized marketing efforts, social media, and content marketing.
Required Qualifications
3+ years of experience in brand management, marketing, or e-commerce, with a proven track record in managing brand identity and leading cross-functional projects.
Strong understanding of e-commerce platforms (e.g., Shopify) and digital marketing tools (Google Analytics, SEO, PPC, etc.).
Solid project management skills with the ability to handle multiple initiatives and deadlines.
Expertise in developing and maintaining brand guidelines and controlling brand messaging across different marketing touchpoints.
Excellent communication, organizational, and analytical skills.
Creative mindset with a strong attention to detail and problem-solving capabilities.
Experience in consumer goods, fashion, tech, or a similar industry is a plus.
Preferred Qualifications
Knowledge of UX/UI design principles for e-commerce websites.
Experience with influencer marketing and social media management.
Familiarity and use of email marketing platform, we use Ortto but other marketing platform experience is fine!
A little more in depth about what the duties Will Include…
Use web analytics tools to understand customer behavior on the website, and adjust strategies accordingly
Build and refine product hierarchy and manage site navigation structure
Optimize the end-to-end E-Commerce experience while working with the marketing Director to drive revenue growth
Collaborate with design, product, and technical specialists/team members to create a seamless shopping experience that drives customer acquisition and revenue growth.
Analyze storefront performance, providing regular reports and insights on key metrics such as conversion rate, revenue per visitor, and cart abandonment.
Edit Shopify shipping rates
Keep up to date on customer
Analyze key performance metrics (CAC, LTV, retention rate, ROAS) to identify opportunities for optimization and scale.
Use cohort analysis, funnel tracking, and to understand user behavior and guide marketing strategies.
Maintain real-time dashboards and reporting to monitor campaign and funnel performance, ensuring prompt adjustments to tactics.
Conduct A/B tests on landing pages, creatives, and messaging to improve user engagement and conversion rates.
Create performance-driven content strategies for marketing channels, with a focus on increasing conversions and engagement.
Oversee the creation of landing pages, social media content, email sequences, and ad copy, ensuring alignment with growth objectives
Work closely with marketing Director and the product, engineering, and data specialists to ensure seamless integration of growth initiatives with product features and user experience.
Participate in brainstorming sessions, cross-departmental meetings, and industry events to stay updated on growth opportunities and emerging trends.
incentives, and engagement-driven features.
Proficiency with data analysis tools (e.g., Google Analytics,/’), with experience in cohort analysis, retention modeling, and predictive analytics.
Successful candidate
Keen eye for detail and design
Strong desire to understand and build actions off of consumer and business insights
Excellent communication skills, with the ability to translate technical findings into business strategies and drive cross-functional alignment
Proficient in marketing automation (e.g., lifecycle email marketing, push notifications) and funnel optimization strategies.
Have a “scrappy” attitude towards marketing, open to experimenting with strategies, and learn quickly
Your attitude towards challenges is “if is dont know how to do something, I’ll teach myself / figure it out along the way”
Bonus
Understanding / interest / an eye for producing video and media content for our brand, we have a growing Youtube channel that serves as an amazing base for distributing water pump knowledge, install videos and troubleshooting
Whew! That was a lot, but there’s a lot of work to do. If you’re interested, send over a resume.
We don’t use AI or some computer system to read resumes, so every one of you is receiving personalized attention in the interview process.
And if you have work examples, this is going to be a HUGE part of seeing if we’re a good match for each other.
Send over the most recent e-commerce site/project you’ve worked on and we’ll be able to have a much more fruitful chat:)
Job Type: Full-time
Pay: $80,000.00 – $100,000.00 per year
Schedule:
Monday to Friday
Application Question(s):
If you have work examples, this is going to be a HUGE part of seeing if we’re a good match for each other. Send over the most recent e-commerce site/project you’ve worked on and we’ll be able to have a much more fruitful chat:)
This position is located 100% onsite, and we are located halfway between Woodland and Davis, is this within your commuting wheelhouse?
Work Location: In person
Title: Ecommerce Marketing Manager
Company: Enovis
Location: Remote
