Overview
eCommerce Marketing Specialist Jobs in United States at Golden Hippo
Hunter Douglas is the world’s leading manufacturer of window coverings and a major manufacturer of architectural products. We are a brand that you know and trust. With more than 100 years of innovation, we’ve defined our industry with proprietary products that deliver revolutionary style and functionality and can be found in millions of homes and commercial buildings globally.
We are searching for candidates that are driven, intelligent, creative, and entrepreneurial. By offering challenging and accelerated opportunities for growth, powered by a shared hunger for success, we create a space for your career to thrive. In return for your expertise, we are committed to providing competitive and robust total compensation and benefit packages to ensure you feel valued. Our dream is to become the fastest growing, most loved, window covering company in the world. What’s yours?
Position Overview
The Digital Marketing Manager oversees the optimisation of the company’s websites and SEO/SEM strategies, ensuring they reflect current industry standards, support seamless user experiences, and implement strategies to strengthen paid and organic traffic, generate leads, and maximise ROI. The Digital Marketing Manager also manages the Digital Media Agency partnership, ensuring collaboration drives successful marketing outcomes and supports broader business objectives.
The role will be based out of Rydalmere.
What you’ll do
Develop and execute comprehensive digital marketing strategies aligned with business objectives and brand positioning.
Identify and evaluate new lead generation channels and tactics to expand the reach and effectiveness of lead generation efforts.
Partner and engage with digital media agency to develop and execute lead acquisition strategy across all digital channels (SEM, SEO, video, display and social) to meet business targets
Implement technical SEO best practices, including optimisation of website structure to ensure functionality/user experience, code, sitemaps, page speed and performance.
Proactively implement test & learn strategies to improve user experience and acquisition metrics
Maximise potential of customer interactions in digital environment across all brands/channels.
Collaborate closely with internal teams and external partners to foster innovative digital solutions and execute key marketing strategic initiatives
Compile and distribute digital analytics including Google Analytics reports and DOMO Analytics
Maximise potential of lead generation for dealer network Australia wide.
Ensuring leads are driven to customers from their websites and to ensure any lead bugs are fixed within 24 hours.
Administrator accountability for brand digital requirements, including but not limited management of Microsoft Azure and Apple Enterprise Developer licenses.
All other duties as assigned
Who you are
Degree in Marketing, Digital Marketing, Communications, or similar.
5+ years experience in digital marketing, website management, within the interior design industry and/or B2B dealer network is a bonus.
Genuinely passionate about data and analytics
Highly skilled and experienced in web analytics and knowledge of the digital ecosystem
Knowledge in analytics, tag management and visualisation tools including Google Analytics/GA4, Google Tag Manager and Looker Studio (experience with DOMO advantageous)
Advanced knowledge of Meta and other social media platforms, Wix and more advanced Content Management Systems (experience with Kentico advantageous), Google My Business and SEO/SEM strategies
Understanding of Marketing Automation platforms (experience with Eloqua advantageous)
Technical skills including basic HTML/CSS and Advanced Excel
Be well versed in performance marketing, conversion and lead generation
People management for at least 2-3 years
Excellent project management skills with the ability to manage multiple priorities and stakeholders effectively.
Exceptional communication and collaboration skills, with demonstrated ability to work cross functionally and influence stakeholders at all levels.
What’s in it for you
Hybrid work arrangement with 3 days in the office and 2 days WFH,
Company culture that prioritises internal development and professional growth
Social Club
Vacation Care
On-site parking
#Australia
Title: eCommerce Marketing Specialist
Company: Golden Hippo
Location: United States
