Overview
Email Marketing Manager Jobs in United Kingdom at Guesty
Title: Email Marketing Manager
Company: Guesty
Location: United Kingdom
Guesty is the all-in-one platform for hospitality businesses to automate and optimize every aspect of their operations. With purpose-built technology, industry-wide expertise, and an R&D team of 200+ engineers, Guesty ensures that hospitality businesses can streamline and achieve growth, while delivering the best value to guests. With a complete suite of features and 150+ industry partners, including major booking OTAs like Airbnb, Vrbo, Booking.com, Tripadvisor, Expedia, Hopper, Google Travel, and many more, Guesty is transforming the hospitality industry with innovative solutions.
Today, Guesty has 15 offices and 700+ team members across the globe.
We are seeking a creative and data-driven Email Marketing Manager to lead our email and SMS efforts, driving customer engagement, acquisition, retention, and conversion. The person in this role will manage the planning, execution, and optimization of all email campaign activity, build targeted email lists, segment audiences, and implement nurture journeys to optimize engagement and conversion rates. You’ll have a strategic mindset and will own all aspects of our email marketing strategy and execution, engaging prospects and customers with personalized, impactful content that drives engagement, aligned to business goals.
Why Join Us?
Guesty offers an exciting and collaborative environment where you’ll have the opportunity to lead impactful, high-visibility marketing campaigns that drive growth across diverse global markets. We value creativity, innovation, and cross-functional teamwork. Join us and play a key role in shaping the future of our brand and marketing efforts.
Key Responsibilities:
Campaign Strategy and Execution:
Work closely with marketing, design, development teams and sales to develop strategies that leverage email to drive marketing KPI’s.
Create high performing campaigns that resonate with prospects and customers that are visually appealing, on-brand and engaging for promotional, seasonal lifecycle campaigns and tactical initiatives.
Create A/B testing strategies for subject lines, content and CTA’s to continuously improve performance.
Adapt email campaigns to resonate with regional audiences by localising content, language, design and cultural nuances whilst ensuring compliance with country specific regulations.
Use CRM data to populate dynamic fields and deliver hyper personalised messaging, improving relevance and engagement.
Nurture Programs, Segmentation, and Personalisation:
Build and manage workflows, campaigns and lead nurturing programs maximising internal tools including Hubspot, Salesforce and analytical tools.
Segment audiences based on behaviour, demographics and lifecycle stage to deliver hyper personalised and relevant content.
Leverage data to create targeted and personalised campaigns based on customer behaviour, preferences and patterns.
Maintain and document automated campaigns and email activity to ensure there is an updated playbook.
Design, Content Creation, and Collaboration:
Craft compelling and on-brand email content, including copy, design and visuals, that resonate with different audience segments working closely with design, development and content teams.
Leverage data driven insights to cater to specific user behaviours, preferences and lifecycle stages to create content that resonates with target audiences.
Collaborate with design to create visually appealing and cohesive email templates that al…
