Overview
Email Marketing Manager Jobs in Singapore, Singapore at Salt
Title: Email Marketing Manager
Company: Salt
Location: Singapore, Singapore
Salt Talent Search is looking for a Lifecycle Marketing Manager for a 12 months extendable contract role.
Plan, design and manage email marketing campaigns end-to-end. Develop and analyze key marketing metrics to ensure campaigns are meeting revenue goals
Craft personalized experiences for user acquisition, initial signup through active use, upsell, retention and winback efforts through prioritization of high-impact experimentation and optimization strategies.
Cultivate innovation tied to business growth metrics including conversion, usage rates and retention across products, surfaces and routes to market
Turn business goals and priorities into quarterly and annual lifecycle marketing plans, gaining consensus across the organization
Establish a measurement framework in partnership with our analytics team, refining success metrics and inputs that show impact of our programs to the overall business
Build positive relationships and interact with key business partners across Adobe, ranging from marketing peers to senior leadership
Harness technology for programmatic personalization at scale, applying APIs, machine-learning models, mobile insights and behavioral data to improve customer relevancy and revenue impact
Create new initiatives at scale that drive revenue and customer lifetime value, while improving relevancy through experimentation and personalization
What Will You Do:
8-10 years of related experience, MBA or BA/BS degree
ech or SaaS experience preferred; Ability to thrive in a fast-paced environment while prioritizing tasks and meeting deadlines with minimal oversight
Extensive experience in email or in-product and (or other relevant performance marketing channels) with an emphasis on personalization and experimentation
Intermediate to advanced email marketing experience, with the ability to learn new technologies, products, or systems quickly
Advanced analytical skills – quickly digesting large amounts of data, identifying trends and pursuing the right questions to take action
Proven experience building test and learn plans that continuously improve program engagement through personalization, dynamic content, and creative optimization
Excellent written and verbal communication abilities and strong problem-solving skills with a keen attention to detail
CEI No: R1763696 | Licence No: 07C3147
