Overview
Email Marketing Manager Jobs in New York, NY at ByHeart
Title: Email Marketing Manager
Company: ByHeart
Location: New York, NY
ByHeart is an infant nutrition company built from the ground up to deliver real innovation on behalf of babies and parents. Our mission is simple: make the best formula in the world. That’s why we studied the latest breast milk science, worked directly with suppliers we know and trust, set uncompromising quality standards, developed our own small batch blending process, built our own manufacturing facilities, and conducted a groundbreaking clinical trial. Our goal is to create a future where all parents feel amazing about feeding their baby—no matter how they do it.
When we launched our Whole Nutrition Infant Formula in March 2022, we were the first new U.S infant formula manufacturer in 15 years. Since then, we’ve been leading the way in a lot of ways.
We’re…
The only U.S.-made infant formula to use organic, grass-fed whole milk
The first and only U.S. infant formula company to add the two most abundant proteins found in breast milk—alpha-lac and lactoferrin—to our ingredients list
The first infant formula company to receive Clean Label Project’s Purity Award (and we test for 700 contaminants vs the required 400)
We ran the largest clinical trial by a new infant formula brand in 25 years—clinically proving our benefits vs a leading infant formula like:
Less spit up
Softer poops
Easier digestion
More efficient weight gain
Enhanced nutrient absorption
Longer stretches between nighttime feeds*
With >$250M in funding, we’re shifting the industry forward—and this is just the beginning. Help us build a future where all parents can feel amazing about feeding, by joining our growing team of >275 people that stretches across the country.
We’re proud to offer competitive, family-first benefits, including but not limited to:
Health insurance for the whole family: medical, dental, & vision insurance covered 100%, with 90% coverage for your family.
Flexible paid time off: plus 12+ company holidays, and your kid’s birthday off!
16-weeks of fully-paid parental leave and new parent support: free 1-year supply of formula, cozy feeding suites, and paid pumping time.
Up to 6% 401(k) Match to help you plan for your future.
Company equity for every employee: because when we succeed, we succeed together!
Visit our site to learn more, and check out some recent press on ByHeart
ROLE DESCRIPTION
We are seeking a results driven Email Marketing Manager to oversee the day-to-day orchestration of our lifecycle, retention, and email acquisition campaigns. The ideal candidate will have hands-on experience with leading ESP platforms, as well as a proven track record of driving customer engagement through thoughtful execution and data-driven decision-making. Additionally, the ideal candidate will be excited to identify areas for automation, driving improvement in workflows and have a strong growth mindset.
Reports To: Senior Director of Retention, CRM & Loyalty
Location: Hybrid, New York, NY
Start Date: ASAP
ROLES & RESPONSIBILITIES
Email & SMS Campaign Management
Plan, build, and execute email marketing campaigns in Klaviyo, ensuring timely delivery, segmentation accuracy, and alignment with brand guidelines.
Optimize email flows, including welcome sequences, post-purchase follow-ups, and re-engagement campaigns.
Develop and own A/B testing to refine subject lines, creative assets, and timing strategies.
Reporting & Analysis
Tr…
