Overview
Email Marketing Manager Jobs in Draper, UT at TekwissenGroup
JOB DESCRIPTION:
We are looking for an experienced Email Marketing Manager to join our team.
The ideal candidate will have a proven track record of building successful email marketing campaigns, working collaboratively with other teams to develop effective strategies, and executing campaigns flawlessly.
As an Email Marketing Manager, you will be responsible for creating visually appealing emails that are engaging and tailored to our target audience.
You will play a role in working with our creative team to develop and code compelling emails and email templates.
You will also work closely with the analytics team to help measure the effectiveness of our campaigns.
If you are a data-driven individual who is passionate about delivering impactful email campaigns, we would love to hear from you.
What You’ll Be Doing:
Develop and execute email marketing campaigns to increase engagement, retention, and revenue.
Collaborate with other teams, such as the campaigns team, to come up with effective email marketing strategies that support business goals such as email campaigns and nurturing programs.
Create visually appealing and engaging Marketo email templates using HTML and CSS.
Work closely with the creative team to design and implement email templates that align with our brand voice and messaging.
Manage email lists and segmentation to ensure that campaigns are targeted and personalized to the right audience.
Monitor and report on email campaign performance metrics such as open rates, click-through rates, and conversion rates.
Continuously test and optimize email campaigns to improve performance and increase ROI.
Track performance, measure outcomes and use that information to optimize and iterate
Stay up-to-date with industry trends and best practices in email marketing to ensure that our campaigns are innovative and effective.
Maintain email compliance and best practices, including CAN-SPAM and GDPR regulations.
Qualifications Needed:
3+ years of experience in email marketing, preferably in a B2B or SaaS environment, using marketing automation tools (preferably Marketo)
Demonstrated experience creating and executing successful email campaigns, as well as involvement in the email design and/or coding of the emails
Excellent project management skills, with the ability to manage multiple campaigns and priorities simultaneously.
Strong analytical skills with experience using data to drive decision-making.
Excellent written and verbal communication skills.
Ability to work collaboratively with cross-functional teams.
Knowledge of email compliance and best practices, including CAN-SPAM and GDPR regulations.
Preferred Qualifications:
Experience with Marketo marketing automation tool is highly preferred, including proficiency in building emails using Marketo modules, managing campaigns, and analyzing data.
Familiarity with Salesforce CRM is a plus, including the ability to integrate email campaigns with Salesforce and create reports and dashboards to measure campaign effectiveness.
Strong HTML and CSS skills with an eye for design and detail.
Experience with Figma graphic design tool, including the ability to collaborate with the creative team to design and implement email templates
Job Types: Full-time, Contract
Pay: $45.00 – $52.00 per hour
Application Question(s):
How many years of experience do you have with marketing automation tools?
How many years of experience do you have with Marketo?
How many years of experience do you have with Asana?
How many years of experience do you have with
How many years have you worked with HTMLÂ and CSS in the context of email design and development?
Have you worked in a B2B or SaaS environment? If so, how long have you been involved in email marketing in those industries?
How many years have you been involved in email list segmentation and personalization for targeted campaigns?
How much experience do you have with A/B testing and optimizing email campaigns based on performance data?
How long have you been working with email compliance regulations (such as CAN-SPAM, GDPR)?
Work Location: In person
Title: Email Marketing Manager
Company: TekwissenGroup
Location: Draper, UT
