Overview
Email Marketing Specialist Jobs in Anaheim, CA at Integrity
Title: Email Marketing Specialist
Company: Integrity
Location: Anaheim, CA
Applied General Agency (AGA)Anaheim, CAAbout Applied General Agency (AGA)Applied General Agency was founded by Patrick Rodriguez in 1993. Headquartered in Anaheim, California, AGA has become one of the largest Medicare-focused independent marketing organizations in the nation. AGA was created with the intention of providing unparalleled value to overworked agents who had more obligations than time. With the support of a full back-office team, AGA has the vision and tools to make quality agents even more successful. AGA has grown to support close to 10,000 agents in serving the needs of half a million Americans nationwide. For more information, visit www.appliedga.com. AGA is a proud member of the Integrity Family of Companies.
Job SummaryExcellent opportunity to join a successful well-established wholesale insurance company looking to grow to the next level. The Email Marketing Specialist plays a vital role in supporting the Marketing department at Applied General Agency (AGA). This position is responsible for assisting in the development and execution of various email campaigns, including email inbox management, event marketing promotion (e-blasts), drip emails, and recruitment focused content.
Primary Responsibilities:
Designing and implementing direct email marketing campaigns.
Collaborating with the Marketing team to ensure brand consistency.
Ensuring emails follow industry policies and best practices.
Distributing emails using automation software (MailChimp & HotSol).
Developing mobile-friendly email templates.
Proofreading emails for clarity, grammar, and spelling.
Enhancing existing email templates with graphics, personalization, and advanced features.
Ensuring prompt and accurate communication with clients and internal teams.
Writing newsletters on company-wide updates.
Identifying target audiences to support the growth of our email lists.
Creating email databases and segmentation for lead generation.
Purging non-deliverable email addresses and opt-outs.
Reviewing former campaigns to determine areas of improvement and strength.
Analyzing campaign performance and suggesting improvements.
Sharing statistical analysis and reports with management.
Conducting market research to better comprehend prevailing consumer behaviors.
Primary Skills & Requirements:
Hands on experience with HTML and content management systems
Proven experience to create high impact campaigns with responsive email design
Prior database management experience, preferably in a similar role.
Familiarity with pertinent automation and performance evaluation software.
Excellent project management skills specific to marketing.
Outstanding copywriting and copyediting abilities.
Ability to harness collaboration to produce well-crafted content.
Prior database management
Familiarity with basic Office software (Gmail/Outlook, Word, Excel)
Familiarity with setting up and maintaining drip marketing campaigns
Excellent project management and task organization skills
Strong collaborator, detail-oriented and self-driven
Strong verbal and written communication
An ability to work under tight deadlines
Bachelor’s degree in: Marketing, Communications, Public Relations, Business Administration, or 1+ year of work experience in an email marketing role.
Strong organizational and multitasking skills, with the ability to manage multiple projects simultaneously.
Proficiency in written and verbal communication, with excellent attention to detail….
