Overview
Email Marketing Specialist Jobs in Sioux Falls, SD at Silencer Central
Title: Email Marketing Specialist
Company: Silencer Central
Location: Sioux Falls, SD
Join one of the fastest growing companies in America, recently recognized as an Inc. 5000 award-winning company with more than 400 percent growth over the past three years. Silencer Central is passionate about the compliancy, knowledge and community education in firearm sound suppression and making silencer buying simple since 2005. Apply today!
Classification: Full time; Exempt
Shift: Monday – Friday, core hours 8:30am-5:00pm
Location: On-site or Remote
Job Summary
At Silencer Central, we believe in being customer-oriented, getting stuff done, and expecting excellence in everything we do. These core values drive the work and passion of our team members, and they unite our business and customers. As an Email Marketing Specialist at Silencer Central, you will be responsible for developing and executing our email marketing campaigns to drive engagement, retention, and sales. You will collaborate closely with the marketing team to create compelling content, segment audiences effectively, and optimize campaigns for maximum performance.
Essential Functions
Develop and implement email marketing strategies to promote products, drive sales, and enhance customer engagement.
Create and manage email campaigns, including content creation, segmentation, scheduling, and deployment.
Optimize email campaigns through A/B testing of subject lines, content, and calls-to-action.
Monitor and analyze campaign performance metrics to identify areas for improvement and implement solutions accordingly.
Collaborate with the design and content teams to ensure emails are visually appealing, on-brand, and optimized for conversion.
Stay informed about industry best practices and email marketing trends to recommend improvements and innovations.
Set up and manage email automation workflows for various customer journeys, including welcome series, abandoned cart recovery, post-purchase follow-ups, and re-engagement campaigns.
Maintain and grow email subscriber lists, ensuring data quality and compliance with relevant regulations (e.g., GDPR, CAN-SPAM).
Requirements
Bachelor’s degree in Marketing, Communications, or a related field required.
Proven experience in email marketing with a focus on B2C campaigns.
Familiarity with email marketing tools such as Klaviyo or similar platforms.
Experience with marketing within the outdoor recreation, hunting, and/or sport-shooting industry preferred.
Strong analytical skills and the ability to interpret campaign performance data.
Creative mindset with the ability to generate innovative ideas for campaigns.
Experience with HTML and CSS is a plus.
Excellent attention to detail
Excellent interpersonal, written, and oral communication skills
Ability to manage multiple projects with strict deadlines in a fast-paced environment
Ability to work independently to achieve goals and targets
Ability to organize and prioritize work
Ability to work in a team environment to achieve team, departmental, and corporate goals
Critical thinking ability – using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems
Ability to monitor and assess performance of self, team members and the operation to make improvements or take corrective action
Compensation And Benefits
Salary: $40,000.00 – $70,000.00 DOE. Silencer Central offers a competitive total compensation package that includes:
Incentive Bonus
Unlimited PTO
Company Paid Holidays
Health insurance: Copayment Plus Plan or High Deductible Health Plan
Dental insurance
Vision insurance
LTD and STD insurance
Company Paid Life Insurance
EAP
Colonial Life
401(k) with company match
Employee Discount Program
Free snacks and drinks
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