Overview
Enterprise Marketing Manager Jobs in Bangalore, Karnataka, India at Ample
We are looking for Enterprise Marketing Manager / Senior Manager for Bangalore location
12-15 years in Tech Marketing with exposure to Key account, Sales (Lead Generation) & Business management
Roles & Responsibility :
Brand Building and Market Positioning:
Develop and enhance the Ample B2B brand through PR activities, webinars, and strategic initiatives aimed at conveying the Ample service story effectively
Utilize CRM for targeted account-based marketing strategies, establishing connections with key decision-makers in the B2B landscape
Overcome challenges related to OEM product understanding and industry changes, ensuring
adaptability
and leveraging opportunities presented by virtual sales channels
Lead Generation and Sales Enablement:
Create compelling
communication
decks spanning pre-sales to post-sales stages, facilitating seamless
customer engagement
and satisfaction
Drive pre-sales efforts by generating leads through website
optimization
, content creation, SEO, and targeted blog posts, ensuring relevant propositions reach the right customers at the opportune moments
Optimize post-sales activities to capitalize on the 20% of efforts yielding 80% of business, effectively managing the key accounts and expanding penetration into other business units and brands
Content Strategy and
Team Leadership
:
Weekly review and analysis of reports on lead flow, performance campaigns,
communication
content effectiveness/ challenges
Spearhead the development and execution of comprehensive B2B marketing strategies, aligning them with overarching business objectives to drive revenue growth
Collaborate with internal stakeholders to identify target audience segments, develop tailored messaging, and ensure alignment of marketing initiatives with customer needs and internal capabilities
Lead and mentor a team of B2B marketing professionals, fostering a culture of
collaboration
,
innovation
, and
continuous improvement
to achieve departmental objectives and drive team performance
Key Result Area :
Business achievement – Revenue growth & Market expansion
Level of visibility (LOV) penetration across key accounts
Organic traffic to the website for ROI
optimization
Marketing KPI’s – Social, website, CRM, Events
Skill & Experience :
Demonstrated proficiency
in presentation and
communication skills
, along with a strong understanding of Net Promoter Score (NPS) metrics and experience in building and engaging with social media platforms
Extensive experience in B2B showcasing a successful track record in driving revenue growth and expanding market presence
Deep understanding of B2B marketing strategies, techniques, and best practices, coupled with excellent analytical,
strategic planning
, and
problem-solving
abilities
Proven
leadership
and team management skills, with the capability to inspire and lead a team of marketing professionals effectively
Advanced proficiency in utilizing marketing automation tools, CRM systems, and digital marketing platforms to drive marketing initiatives
Exceptional
collaboration
and interpersonal skills, enabling effective
cross-functional teamwork
and the establishment of strong relationships with internal and external stakeholders
Title: Enterprise Marketing Manager
Company: Ample
Location: Bangalore, Karnataka, India
Category: Marketing / Advertising / PR (Marketing Manager, Marketing Strategy, Client Relationship Manager), Management (Client Relationship Manager)
