Overview
Entry Level B2B Marketing and Sales Assistant Jobs in Birmingham, AL at Mac Global
Wondfo USA
Position: eCommerce Digital Marketing Specialist
Department: eCommerce
Position Overview:
Wondfo USA is seeking a full-time Digital Marketing Specialist who will be responsible for campaign development and execution to promote our products. The Digital Marketing Specialist will focus on managing Google and social media advertising campaigns, creating compelling content, and enhancing online engagement to drive business growth.
Responsibilities:
· Develop and execute innovative digital marketing strategies to increase brand awareness, drive traffic, and generate leads through various digital channels such as display advertising, paid search, social media, email marketing, content marketing, and search engine optimization (SEO)
· Collaborate with internal teams to execute design projects from concept to completion.
· Create compelling, high-quality ads and content that resonate with the target audience, focusing on driving conversions and maximizing ROI
· Manage and optimize Meta ad placements and budgets to ensure optimal reach and effectiveness.
· Oversee the scheduling of content across various social media platforms.
· Regularly update the landing page content in Shopify to reflect current promotions, updates, or changes
· Monitor and analyze the effectiveness of social media campaigns and strategies to refine and optimize marketing efforts.
· Track and analyze key performance indicators (KPIs) to assess the success of marketing campaigns.
· Stay updated with the latest trends and best practices in social media advertising to continually improve campaign performance.
Qualifications:
Experience in digital marketing, demand generation, or marketing automation
Proficiency with digital marketing tools and platforms, including Facebook Ads Manager, Google Ads, Klaviyo, etc.
Strong analytical skills to track and optimize marketing performance.
Excellent communication and organizational skills, with the ability to manage multiple projects simultaneously.
Creative thinker with a strategic mind, capable of developing innovative marketing solutions that drive growth
Bachelor’s degree in Marketing, Advertising, Communications, or a related field is preferred.
1+ years’ experience with Shopify is a plus
Benefits:
· Competitive Salary
· PTO /Sick time
· Paid Holidays
· 401(K)
· Medical, Dental and Vision insurance
· Life Insurance with the option of Voluntary Life Insurance (Buy-Up)
· Short Term Disability insurance
· Employee Assistance Program
About Us
Wondfo Biotech Co., Ltd, located in Guangzhou China, is a world renowned rapidly growing POCT manufacturer specializing in diagnostic reagents and equipment of IVD realm. Founded in 1992 and owning more than 33 years R&D experience, Wondfo Biotech has established one R&D center in San Diego, one branch in the Chicago area and nine additional global offices now. WondfoUSA’s products have been distributed to over 120 countries, supplying over 136,800 healthcare institutions, and benefiting 2,895,780,000 people worldwide. Wondfo Biotech is devoted to making the world a better place by providing innovative POCT products. We have received CE certificates, FDA certificates, FSC certificates, ISO 9001:2008 and ISO 13485:2012 quality system certification.
Job Type: Full-time
Pay: $48,000.00 – $50,000.00 per year
Benefits:
401(k)
401(k) matching
Dental insurance
Employee assistance program
Health insurance
Health savings account
Life insurance
Paid time off
Vision insurance
Schedule:
8 hour shift
People with a criminal record are encouraged to apply
Experience:
Digital marketing: 2 years (Preferred)
Ability to Commute:
Bolingbrook, IL 60440 (Required)
Work Location: In person
Title: Entry Level B2B Marketing and Sales Assistant
Company: Mac Global
Location: Birmingham, AL
