Overview
Entry Level Marketing Jobs in Springfield, PA at Apollo Acquisitions, Inc.
Marketing Manager – Industrial Products
Overview:
Empower your brand and growth with us! Eberhard is a global leader in the design and manufacturing of engineered access and security solutions. Our vision is to dramatically grow our company by delivering solutions that empower our customers’ brands. Our mission is focused on attaining the voice of the customer to drive valued new product sales coupled with the development our team to sustain our growth and continuously improve our capabilities as we drive towards achieving our long-term growth plans. Eberhard operates from strategic locations in the USA, Mexico, China, and Taiwan. We are a proud division of The Eastern Company, founded in 1859. (Nasdaq Stock ticker: EML).
Role Description:
Eberhard Manufacturing is seeking an experienced and strategic Director of Marketing to lead our marketing efforts and drive growth for our industrial products company. The ideal candidate will have a strong background in B2B marketing, particularly in the industrial sector, and a proven track record of developing and executing successful marketing strategies.
Core Responsibilities:
Strategic Leadership
Develop and implement comprehensive marketing strategies aligned with company goals and objectives
Collaborate with senior leadership to define our market positioning and value proposition
Identify new market opportunities and develop plans to capitalize on them
Marketing Operations
Oversee all marketing activities including digital marketing, content creation, trade shows, and public relations
Manage the marketing budget and allocate resources effectively
Lead and mentor a team of marketing professionals, fostering a culture of creativity and excellence
Product Marketing
Work closely with product management to develop positioning and messaging for our industrial product lines
Create compelling marketing materials that effectively communicate our products’ value to target customers
Oversee product launches and go-to-market strategies
Market Intelligence
Conduct market research to understand customer needs, competitor activities, and industry trends
Analyze market data to inform strategic decisions and optimize marketing efforts
Provide regular market insights to senior leadership and other departments
Sales Enablement
Collaborate with the sales team to develop effective sales tools and collateral
Ensure alignment between marketing messages and sales strategies
Support lead generation efforts and nurture campaigns to drive sales pipeline
Performance Measurement
Establish key performance indicators (KPIs) for marketing initiatives
Monitor and report on marketing performance, ROI, and impact on business objectives
Continuously optimize marketing strategies based on data-driven insights
Minimum Educational Qualifications:
Bachelor’s degree in Marketing, Business, or related field; MBA preferred
Minimum Experience, Skills and Qualifications:
10+ years of marketing experience with at least 5 years in a senior leadership role
Proven experience in B2B marketing, preferably in the industrial products sector
Strong understanding of industrial sales processes and customer buying behaviors
Excellent analytical and strategic thinking skills
Outstanding communication and presentation abilities
Proficiency in marketing automation tools, CRM systems, and data analytics platforms
Required Skills:
Strategic planning and execution
Team leadership and management
Budget management
Product marketing and positioning
Digital marketing expertise
Data analysis and interpretation
Project management
Cross-functional collaboration
The successful candidate will be a results-driven marketing leader with a passion for industrial products and the ability to drive growth in a competitive B2B environment. They will be comfortable working in a fast-paced setting and have the vision to take our marketing efforts to the next level.
E+ Core Values:
Act and lead with integrity.
Teamwork with trust & empowerment.
Ingenuity by applying our talent and skills.
Continuous growth mindset.
Grit towards our long-term plans.
E+ Business Principles:
Accountability with our plans.
Executing with urgency.
Strategic thinking.
Cost mindfulness.
People leadership.
Employment with Eberhard Manufacturing is “at-will”, meaning that either the employee or the company may terminate the employment relationship at any time, with or without cause, and with or without notice, in accordance with Ohio law.
Eberhard Manufacturing Company is an Equal Opportunity Employer. All qualified applicants are evaluated without regard to race, color, religion, sex, gender identity or expression, sexual orientation, national origin, ancestry, age, disability/handicap status, genetic history information, or protected veteran status.Show more
Title: Entry Level Marketing
Company: Apollo Acquisitions, Inc.
Location: Springfield, PA
