Overview
Entry Level Marketing Jobs in Raleigh, NC at Tide Flow Consulting, Inc
What You’ll Be Doing
Do you enjoy crafting compelling content and developing outreach strategies that make an impact? If so, Capital Area Workforce Development (CAWD) wants to hear from you! We are looking for an Outreach Communications Specialist to help expand our reach and connect job seekers with life-changing opportunities. This position is grant funded.
Helps CAWD’s Communications Manager to create and implement an annual outreach strategy that is intentional, results-oriented and aligned with CAWD’s overall goals
Contributes to development of processes and workflows in collaboration with staff and service providers that support content creation and lead nurturing for outreach campaigns
Conducts in-person onsite outreach to visiting customers to understand their needs, challenges and aspirations, and convey these insights in key messages and materials
Attends community or special events involving staff and/or clients to capture photos/video and event details for use in materials about department initiatives
Identifies existing customer characteristics that may impact messaging to target audience segments/subgroups using internal data sources
Crafts articles and social media posts that deliver valuable information about programs, services and customer successes
Evaluates new platforms and methods for storytelling
Utilizes scheduling software for posting to social media on a regular basis
Implements processes to track analytics across all platforms to guide content development, inform tactics and scheduling and improve reach and engagement
About Our Team
Capital Area Workforce Development is a public-private partnership that focuses on economic development by ensuring the local workforce has the skills, training and education to meet the needs of local employers. The team and board members oversee workforce solutions in Wake, Johnston, Lee, Chatham and Orange counties designed to serve businesses, adults and young adults. CAWD’s NCWorks and NextGen Career Centers are the contact point for workforce and career services. We are champions of economic development through workforce excellence so that everyone can contribute to and participate in, the region’s success. To learn more about Capital Area and the work we do, visit: https://capitalareancworks.com/
The Basics (Required Education and Experience)
Bachelor’s Degree
1-2 years in marketing, communications and/or non-profit outreach
Driver’s License
Please include ALL prior work experience on your application and resume.
Beyond the Basics (Preferred Education and Experience)
Bachelor’s Degree in Communications, Marketing or related field
Workforce development experience
Proven track record of engaging storytelling
How Will We Know You’re ‘The One’?
Demonstrate the ability to develop content and messaging for different audiences, groups and channels
Possess writing skills that can vary in tone and style based on the audience and the platform
Ability to turn jargon-filled information into plain language that is easily understood by the public
Knowledge of and ability to work with design platforms such as Canva, Wix or Adobe Creative Cloud apps
Possess strong photography and/or videography skills with an eye for visually appealing materials and effective editing
Possess analytical skills to summarize and report on content performance, customer conversion rates and other metrics to drive data-driven decision-making
Knowledge of and skilled in managing social media organization pages such as Instagram, Facebook, X and LinkedIn
Ability to work with minimal oversight while understanding when to ask questions or seek approval
About This Position
Location: Midtown N Office Park Raleigh, NC 27610
Employment Type: Regular
Work Schedule:
Hiring Range: 23.94 – 32.32
Market Range: 0.00 – 0.00
Please include ALL prior work experience on your application and resume.
Posting Closing Date: 7:00 pm on 2/14/2025
Title: Entry Level Marketing
Company: Tide Flow Consulting, Inc
Location: Raleigh, NC
