Overview
Event Marketing Specialist Jobs in Seattle, WA at Brooks Running
Title: Event Marketing Specialist
Company: Brooks Running
Location: Seattle, WA
Who We Are:At Brooks, we believe movement is the key to feeling more alive. That’s why we’re driven to create gear and experiences that take people to the place that makes them feel more alive — whether it’s a headspace, a feeling, or a finish line.
Everyone who works at Brooks is propelled by a company culture that sparks excitement, fuels collaboration, inspires creativity, and ignites innovation.
Our brand values help bond us together and drive our success:
Runner First
We act in the best interest of the runner
Word is Bond
We do what we say we’ll do
Champion Heart
We give our all in everything we do
There is no “I” in Run
We stay generous with our humanity
Keep Moving
We find ways to move every day, because joy is kinetic!
We welcome everyone from every walk of life looking to inspire others through the power of movement — because we’re
all
moving towards something. Let’s run there.
Your Responsibilities:
Work cross-functionally with internal Brooks teams to build and execute fully integrated programs that drive product trial, purchase, and customer data acquisition
Support the partner-level strategy for brand activations and execute Brooks brand moments and marketing campaigns at events and activations in North America
Develop project plans identifying tasks, deliverables, milestones, resources, and budget to ensure successful brand activations
Plan and execute up to 12 events per year, communicating closely with key partners on design/setup/teardown of Brooks’ booths and displays
Plan, present, and activate seasonal marketing support for key consumer events
Act as the point person for marketing requests from Event Partners that extend beyond seasonal programs (including Guru/Sales Rep support, social media campaigns, content partnerships) and determine if Brooks can support requests, as well as build plans for approved requests and ensure execution
Responsible for retail partnerships, and all Sale rep/Guru communication for in-market support at events
Initiate and oversee cross-functional collaboration with Creative, Product and Sales to ensure effective merchandising plans for events and activations where applicable
Manage production and brief process for creative assets associated with events and activations
Identify, secure, and execute local race activations that provide high visibility within the Seattle community, fostering brand awareness and engagement. Build and nurture partnerships with local organizations and running communities, negotiating opportunities to activate at key races and events throughout the year to expand reach and connect with local runners
Other duties as assigned
Qualifications:
Bachelor’s degree in marketing or a related field, required or equivalent combination of education and experience
1+ years of hands-on experience in events
Experience in multi-tasking and working effectively in a fast-paced team environment
Demonstrated initiative and organizational skills with an eye for detail
Project management skills and ability to prioritize multiple concurrent deadlines
Experience collaborating with cross-functional teams is a plus
Ability to create detailed project plans
Ability to work professionally and efficiently with company partners and internal stakeholders
Computer proficiency required with MS Office
A passion for the running enthusiast and active lifestyle
Ability to…
