Overview
Event Marketing Staff Jobs in Milwaukee, WI at Pivotal Talent Group, LLC
Sakara Life is a mission driven, premium wellness brand helping people nourish themselves by providing ready-to-eat nutrition programs, functional products, and unique content to clients nationwide. We are seeking smart, passionate, ambitious, and hardworking team players to help us bring Sakara to the next level.
About this role: As the Manager, Retention Marketing at Sakara Life, you will play a pivotal role in shaping and executing retention marketing strategies that resonate with our audience. Your primary focus will be on knowing our customers in and out to drive increased satisfaction and engagement across retention marketing channels.
You will dig into: What motivates our customers’ purchase? What are their purchasing patterns and what drives reorder? When are they most likely to churn? What are the key opportunities for improving their experience and driving loyalty? etc. You’ll then ideate and drive initiatives end-to-end that increase customer satisfaction, engagement, and lifetime value.
You will report to the Senior Director, Customer Experience.
Job Responsibilities:
Lead day-to-day management and optimization of Sakara Life’s email, SMS, and push notification channels, using various web interfaces and tools
Develop a deep understanding of our customer through data analysis and extracting insights on acquisition sources, order patterns, cohort behavior, and churn
Tactically set up and execute email marketing campaigns, automated trigger emails, and text-based marketing (creating the asset, managing distribution lists and targeted segmentations, testing, deploying)
Concept and run A/B tests on subject lines, content, timing, etc. to improve performance and drive results
Manage segmented client lists to ensure communications are being sent to the most relevant audience, adding personalized strategies where appropriate
Work closely with Creative team and manage end to end the briefing of creative assets (copy, design) for retention marketing tactics (including email, SMS, loyalty offers, direct mail, retention collateral)
Support Senior Director of Customer Experience on any retention channel initiatives as needed
Coordinate GWPs and retention promotions with Operations team members
Track channel performance on a weekly, monthly, quarterly, and campaign-level basis; report out regularly on performance trends
Develop and prioritize a roadmap to grow and improve Sakara Life’s lifecycle marketing strategy
Serve as primary liaison to retention marketing partners and vendors
Build effective cross-functional relationships with other teams (client experience, creative, operations, etc.) to ensure consistent client experience within retention marketing channels
Participate and share opinions in broader marketing team meetings and have a close pulse on acquisition and retention challenges to provide input on strategic planning decisions
Lead, train and coach interns and associate level employees.
Qualifications:
3+ years of experience in high performance environment and an analytical role, such as digital marketing, retention marketing, CRM, management consulting, finance, or business intelligence
Experience with email, SMS, and/or app marketing preferred
Highly data-driven with continuous desire to improve performance
Excitement to constantly test ideas, analyze results, and iterate
Highly proficient with Excel. HTML, Photoshop, and Illustrator skills preferred
Experience with Klaviyo, Chord, Segment CDP, Yotpo and Google Analytics preferred
Self-starter who can take direction but work independently
Extreme attention to detail
Strong written and verbal communication skills
Ability to clearly disseminate information and key takeaways to leadership
Strong work ethic and willingness to work hard with a “no job too small” mindset
Passion for health and wellness
This role is hybrid, with Tuesday, Wednesday and Thursday based at our Sakara NY headquarters.
The pay range for this position is: $90,000 – $120,000
Sakara Benefits:
Health Insurance through Aetna
Medical (90% Coverage for Individual)
Dental & Vision (100% Coverage for Individual)
Flexible Vacation
401k Program
Pre-tax Commuter Benefits & Flexible Spending Account
Paid Parental Leave
Employer Paid Short Term Disability
Discounts on Sakara products and complimentary in office Sakara meals.
Voluntary benefits such as Long Term Disability and Supplemental Life Insurance
A vibrant and inclusive company culture
The chance to make a meaningful impact on people’s lives through wellness and nutrition
Sakara Life is proud to be an Equal Opportunity Employer. All persons shall have the opportunity to be considered for employment without regard to their race, color, creed, religion, national origin, ancestry, citizenship status, age, physical or mental disability, sex, gender, gender identity or expression (including transgender status), sexual orientation, marital status, veteran status, genetic information or any other characteristic protected by applicable federal, state or local laws.
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Title: Event Marketing Staff
Company: Pivotal Talent Group, LLC
Location: Milwaukee, WI
