Overview
Event & Social Media Coordinator – Harley-Davidson Dealerships Jobs in Dover, OH at American Road Group
Important Disclaimer Notice:
The described functions are among the essential job functions for this position but are not exhaustive of the essential functions of the job or of the tasks that an Associate may be required to perform. Associates may be assigned additional responsibilities as necessary. The employer reserves the right to revise this job description at any time and to require Associates to perform other tasks as circumstances or conditions of its business, competitive considerations, or the work environment change.
We are seeking a creative, thoughtful, and organized Content Marketing Specialist with a focus on creating engaging food photography and videography for Schweid and Sons. This role is integral to the development and execution of our marketing strategies by creating compelling content for use across various digital channels, including social media and digital ads.
The ideal candidate will be responsible for creating scroll-stopping content from ideation to post-production while adding value and expertise to the marketing programs we have in place. Your creative flair, digital and social knowledge and strong project management skills will be essential in enhancing the brand’s content to be highly effective and engaging across various channels.
This is a full-time, hybrid role in East Rutherford, NJ
Responsibilities:
Collaborate and ideate for original content ideas with the Senior Marketing Manager and team to be used on social media platforms
Develop and test recipes for use in video and photo content.
Produce high-quality content including concept, script, shoot, and edit social content (static and video), digital media ads, print ads, and sales materials
Support sales team with development of promotional materials such as sell sheets or presentation designs
Continuously explore new formats and channels to enhance asset quality, performance, and user experience
Assist the Senior Marketing Manager on social platform responsibilities
Update and maintain brand asset library
Monitor social media trends and adjust content strategy to maximize reach and engagement
Assist in the planning of integrated marketing campaigns across digital and print media
Ensure all campaign elements, including content, advertisements, and other deliverables, are cohesively aligned, and delivered on time
Write creative copy as needed for social captions, advertisements, and sales materials
Capture moments at events for video and photo libraries
Qualifications:
Degree in Design, Marketing, or related field
2-4 years of experience in marketing or graphic design
Excellent Adobe Creative Suite (Rush or Premiere, Photoshop, Illustrator), Microsoft Office (Outlook, Word, PowerPoint, Excel, etc.), Canva, HootSuite and photography skills
Proven cooking skills and a passion for food are essential. Experience developing recipes is a plus.
Familiarity with digital and social media analytics tools and ability to interpret data to inform strategies
Excellent time management skills including the ability to coordinate multiple competing priorities in a fast-paced environment
Ability to take initiative in anticipating tasks and to look for ways to add value to processes/procedures
Strong writing and editing skills; interest in design storytelling and conveying the Schweid and Sons brand voice
If you’re a foodie with a passion for visual storytelling and a skill for creating engaging content, we want to meet you! Qualified candidates will be asked to share a portfolio of photos and videos with food as the subject.
Title: Event & Social Media Coordinator – Harley-Davidson Dealerships
Company: American Road Group
Location: Dover, OH
