Overview
Executive, Marketing (MCO) Jobs in Federal Territory of Kuala Lumpur, Malaysia at PETRONAS Lubricants Marketing Malaysia Sdn. Bhd.
Title: Executive, Marketing (MCO)
Company: PETRONAS Lubricants Marketing Malaysia Sdn. Bhd.
Location: Federal Territory of Kuala Lumpur, Malaysia
Job Responsibilities
1.Marketing Strategy Planning
Develop annual marketing plan through leading the situational analysis, developing the marketing strategy, brand strategy & product portfolio strategy, and pricing strategy), in alignment to global strategy & direction and according to business objectives aligned with Leadership Team. This also includes developing initiatives/activities to realize the strategy and recommending financial requirement.
2.Brand & Product Portfolio Management
Lead Brands and Communications to optimize brand & product portfolio by prioritizing core brands & products according to market trends & needs, and business objectives in delivering sales and profitability targets, in alignment with Global strategies.
Introducing new products according to product portfolio strategy and manage products & SKUs deletion, in alignment with PLI regional & global teams, to facilitate growth of sales, maximize GP through reducing portfolio complexity and driving focused portfolio.
Timeliness of new product introduction and product/SKU deletion
Product and SKU performance:
3.Pricing Management
To strategize PETRONAS’s Lubricants product price positioning vs competition in market in alignment with product portfolio strategy, to facilitate growth of sales and maximize GP.
To assist in negotiations with PLI and provide guidance to trade marketing & sales team on market implementation of agreed pricing strategy.
Monitor pricing implementation and review price movement against competition together with trade marketing via quarterly price tracking.
4.Brand Communication (ATL & BTL) and Consumer Promotion Planning & Implementation
Lead annual communication planning with external agencies (media, creative, PR and BTL), by developing communication brief and closely working with agencies in media planning, creative development and implementation according to agreed brand strategy and communication objectives & strategies and agreed A&P investment for SPRINTA brand.
Plan and implement national consumer promotions in alignment with sales to enhance growth of volumes, margins and efficient A&P per liter to achieve annual business targets.
Guide Trade Marketing team in integrating ATL campaign idea into trade activations & promotions effectively to drive awareness and engagement of trade customers in B2C
5. Business Performance Management
Implementation of all the above activities and track/review the performance against the agreed marketing objectives and business targets to ensure effective implementation of marketing plan.
Manage and monitor A&P budget within agreed plan with no compromise of effective implementation.
Annual and activity base:
6.Channel Planning
• Work with Head of Trade Marketing (B2C) or Trade Marketing Manager (B2C) to define specific channel strategy for assigned trade channel, in line with B2C business objective and strategy.
• With thorough understanding of customer needs through formal research or informal survey, formulate plans for assigned trade channel to address issues and capture opportunities for sales & profitability growth according to business objectives and trade marketing objectives, with recommendation on resource requirement.
7.In-Store Category Development
• In line with in-store vision of success developed for specific Spare parts channels, develop plans to drive brand visibility, in alignment to category and brand strategies as define…
