Overview
Executive/Senior Executive – Retail Campaign Marketing Jobs in Singapore, Singapore at Lagardere Travel Retail Singapore Pte Ltd
Position: Executive / Senior Executive – Retail Campaign Marketing
Objective We are seeking a
dynamic
Retail Campaign Marketing talent to oversee our retail campaign marketing operations and drive the execution of campaigns, events and projects in the retail business lines including luxury fashion, travel essentials and core duty free. This role will involve
strategic planning
, monitoring key performance indicators (KPIs), and ensuring brand consistency across all platforms. The ideal candidate will be a proactive communicator with strong organizational skills and a passion for building partnerships.
Key Responsibilities
Retail Marketing Operations, Campaign, and
Project Management
Oversee the execution of Retail marketing operations, managing campaigns and projects from initial planning through to successful execution.
Collaborate with
cross-functional teams
to ensure alignment and timely delivery of marketing initiatives.
Campaign and
Promotion
KPIsSet and monitor key performance indicators (KPIs) for all Retail marketing campaigns and promotions, analyzing results to drive
continuous improvement
and ensure overall success.
Retail Marketing Events Management and Public Relations Plan and execute marketing events that enhance our brand visibility and reputation.
Ensure smooth delivery of events and cultivate a positive public image through effective public relations strategies
Write and publish Press Releases for key events and updates for Retail Brand Portfolio and Stewardship Coordinate with Corporate and Commercial teams to maintain brand guidelines and ensure consistent application across all platforms.
Oversee the development of marketing materials, including social media posts and promotional messaging, ensuring alignment with the brand’s look, feel, tone of voice, and messaging.
Partnerships and Channel Development Build and manage strategic partnerships with key stakeholders, including landlords, travel networks, and payment networks, to optimize marketing channels and drive growth.
Vendor and
Budget Management
Select and manage relationships with vendors to ensure quality and efficiency in all marketing efforts.
Oversee the budget for marketing campaigns and activations, ensuring financial efficiency and
effective resource allocation
.
Desired Skills and
Competencies:
Bachelor’s degree in marketing, Business Administration, or a related field.
Proven experience in campaign marketing,
project management
, and brand stewardship.
Strong
analytical skills
with the ability to interpret data and derive actionable insights.
Excellent
communication
and interpersonal skills, with a talent for
building relationships
.
Proficiency in
project management
tools and marketing software.
Creative in developing
innovative
campaign concepts and strategies that resonate with target audiences.
Experienced in planning and executing marketing events, managing all logistics to ensure seamless delivery.
KPI’sMeet target conversion rates and engagement metrics.
Stay within budget while achieving specified ROI.Achieve high attendee satisfaction and generate leads from events.
Establish new partnerships that contribute to growth.
Provide regular performance reports with actionable insights.
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Title: Executive/Senior Executive – Retail Campaign Marketing
Company: Lagardere Travel Retail Singapore Pte Ltd
Location: Singapore, Singapore
Category: Marketing / Advertising / PR (Marketing Manager, Marketing Communications, Branding Specialist / Ambassador, Marketing Strategy), Management
