Overview
Experienced Hospice Marketing/Community Liaison Jobs in Plano, TX at Paloma Hospice and Palliative Care
POSITION SUMMARY:
In this role you will collaborate with the Director of Marketing to develop and implement comprehensive marketing strategies and campaigns aimed at enhancing brand visibility and driving sales growth. This role is pivotal in overseeing the marketing lifecycle from planning to execution, ensuring alignment with the company’s goals.
CORE RESPONSIBILITIES:
Assists the Director of Marketing in formulating, executing, monitoring, and adjusting the annual marketing plan, strategies, and campaigns with the goal of meeting or exceeding the company’s lead goals within the company’s budget for those goals
Assists the Director of Marketing with creating and proofing the content, design, and production of online and offline marketing campaigns and materials, ensuring correct spelling, grammar, and brand consistency
Assists the Director of Marketing with lead gen channel management
Execute Social Media Strategy and oversee for optimized engagement and innovation
Leads 2025 Rebrand project management
Leads research efforts for Source Cost optimization
Leads online optimization efforts on our website through content and SEO/Paid Search
Manages digital SEO and Paid Seach vendors, channels, and campaigns to drive success and efficiency
Ability to edit and design graphic and video content
Manages the company’s Home Show/Event marketing efforts
Identifies, registers for, and evaluates events
Procures, organizes, and maintains booth materials
Communicates marketing initiatives, programs, and happenings to employees
Assists with employment branding initiatives, including content creation, internal and external messaging, and the careers website
Develops and manages social the media content calendar and schedules new and repurposed content across of variety of social media platforms
Tracks, analyzes, and reports on overall social media metrics. Suggests strategies to improve engagement and lead generation on social media based on these findings
Monitors and observes industry news, market trends, mentions, and customer feedback and reports on key findings
Interacts with and respond to customers and prospects on social channels to encourage
engagement
Oversees Marketing Strategist
POSITION REQUIREMENTS:
Bachelor’s degree in marketing preferred and 3+ years of experience in the marketing or writing/editing fields OR a combination of education and experience to illustrate a proven track record in this field
Experience using Salesforce based CRM, Adobe Creative Cloud, and Canva preferred
Experience editing and creating content in WordPress
Must be proficient in Google Suite—Ads/Analytics, Business Profile/Location/Tag Manager/Maps pack
Knowledge of marketing principles and practices
CORE VALUES: At TerraFirma, our values are important, we don’t just talk about them, we live them. We are looking for people who share our values of Family, Integrity, Resilience, and Mastery.
WHAT WE OFFER:
We are a family-oriented company and offer competitive pay and benefits to our employees. Benefits include:
PTO + 7 paid holidays annually
401K
Medical, Dental, Vision Plans
Life Insurance
AD&D Insurance
ST & LT Disability
Job Type: Full-time
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Title: Experienced Hospice Marketing/Community Liaison
Company: Paloma Hospice and Palliative Care
Location: Plano, TX
