Overview
Experiential Manager Jobs in New York, United States at Tracksuit
Title: Experiential Manager
Company: Tracksuit
Location: New York, United States
We are committed to promoting a diverse and inclusive workplace – a place where we can each be ourselves and do the best work of our lives. At Tracksuit we consider a unique perspective, diverse experience and a growth mindset to be of greater value than ticking every box on an JD. If you think you have what it takes but don’t have the exact experience we’ve set out, please still get in touch and apply. We’d love to chat!At Tracksuit we provide beautiful, radically affordable, always-on brand tracking which is easy to use compared to traditional methods. We recognise that sounds like a ton of buzzwords for marketers, so what it really means is that we did over 50,000 surveys last month to find out what real humans think and feel about the world’s best brands and their competitors. Check us out here: www.gotracksuit.com
Are you Tracksuits new Experiential Lead?Tracksuit’s mission is to champion brand building and our vision is to bring brand data into every board room. How we show up to our community and deliver experiences is a critical component to unlocking this mission.
As theExperiential Lead, USAyou will deliver epic experiences for marketing leaders, agency leaders and strategic partners, and help Tracksuit foster and serve a community like no other. The Tracksuit team operates across two hemispheres, The Northern Hemisphere (US/UK) and the Southern Hemisphere (ANZ). You’ll be responsible for leading our events and community strategy across the Northern Hemisphere, using unique events and activations to drive our growth and build our brand.
This role is about taking a best-practice approach to scaling an events program across the USA and the UK, and making it uniquely Tracksuit-y. You’ll use your creativity to define and set the benchmark for what “made Tracksuity” means to the team and to the market.
As our Experiential Lead you will be responsible for:
Building community is at the heart of our brand and it’s what has led to our tremendous growth in ANZ. Experiences like Building Brands of the Future, Secret Sauce with Ritson, and more, are just a taste of the fun and value we want to bring to our community of marketers, agencies and partners
Building out a multi-year program for the Naughty North (Northern Hemisphere) that covers our customer journey in a way that drives both brand awareness and revenue growth.
We’re fortunate to be working with many brilliant partners like the folks at The Effies, Lions, IPA, WARC, AdWeek, DMA, System 1, and TikTok. You’ll be responsible for translating partner research into engaging and valuable experiences to drive awareness and reach. In this role, a central focus will be ensuring that we fully leverage these opportunities, to drive mutual growth and visibility across our networks – you’ll understand how experiential, content and communications work together to build integrated magic
Building out (and coordinating) a regular events cadence that includes in-person, hybrid and virtual experiences – dinners, peer advisory boards, roundtables, forums, executive summits, brand awards and more. You’ll understand the powerful combination of fuel + engine and you’ll partner with the right people to maximise distribution. You’ll also know how to lean on the right people to coordinate timelines, budgets, attendees lists, and run-sheets and engage in post-event follow-ups with attendees to make each event better than …
