Overview
Expert Consultant Jobs in Lansing, Michigan, USA at Acxiom
This Expert Consultant position (embedded and referred to as a Business Marketing Strategist within the client organization) will be the liaison between an Acxiom dedicated account team and a major Financial Services, Acxiom client. There will be significantclient interactionand so a working knowledge of the financial services industry either having worked at Acxiom or a similar company, will be vital for this role.
Specifically, candidates with experience working for a financial services company in any marketing services capacity, will be highly desirable. Strong client relations andcommunication skillsare a requirement to perform the duties of this role.
The primary service provided by Acxiom to this client, include a credit card marketing acquisitions database that candidate in this role would come to be familiar and engaged with. This database, and related services, will allow foroptimizationof clients execution of acquisition marketing, including the creation of an identity graph and CDP. Additional services to include data for modeling, integration of bureau data, and creation of real-time marketing capabilities for card acquisition including cross sell and open market initiatives.
This role will work with and support the client and Acxiom managers in the creation and documentation of best practices and clients adoption of Acxiom services current and future services to this client.
** What Youll Be Doing:**
+ Liaison between Acxiom dedicated account team & accountteam leadershipand client representatives (including client leaders)
+ Partner with internal cross-functional partners (on the client side) and Acxiom contacts to bring cross-organizational marketing use cases to life
+ Provide guidance to clients associates related to the process and placement of tags on client-owned and brand partner websites
+ Assist the client in the documentation of process development and mapping into digestible end-to-end processes associated with services provided by Acxiom
+ Partner cross-functionally with clients Chief Data and Analytics Office (CDAO) to assist in the exploration, implementation, and measurement of Acxiom data appends and model use
+ Help explore and communicate value of Acxiom data to enrich clients marketing models
+ Assist in execution and oversight of Reverse Email Append (Acxiom product/service) for clients Acquisition campaigns as well as documentation of standards and process
+ Help document and execute clients marketing test and learn agenda, and report findings across clients business representatives
** ADDITIONAL RESPONSIBILITIES:**
+ Maintenance of best practice and process repository (Marketing Knowledgebase)
+ Reporting and documentation associated with clients test and learn agenda/use cases
+ Invoice/PO management
+ Secondary research (as applicable)
** Basic Qualifications**
+ Degree
Required:
Bachelors Degree or equivalent experience
+ Area of Study:
Business Administration, Marketing, or related area
+ Years of Work Experience
Required:
3-5 years or more
+ Marketing/marketing technology experience focused on credit card Acquisition and loyalty.
+ Strong written and oralcommunication, with effective presentation skills
+ Expertise inproject managementwithin financial services, payments, and credit
+ Proficient in performance, digital, direct, and email marketing strategies
+ Experience in relationship management, developing internal and external partnershi…
Title: Expert Consultant
Company: Acxiom
Location: Lansing, Michigan, USA
Category: Marketing / Advertising / PR, Finance & Banking
