Overview
FDC-MEDIA RELATIONS COORDINATOR Jobs in Tallahassee, FL at The State of Florida
The IRONMAN Group operates a global portfolio of events that includes the IRONMAN® Triathlon Series,
the IRONMAN® 70.3® Triathlon Series, 5150™ Triathlon Series, the Rock ‘n’ Roll® Running Series,
IRONKIDS®, World Triathlon Championship Series, premier running events including the Standard
Chartered Singapore Marathon™ and City2Surf®, UTMB® World Series trail-running events including the
Canyons Endurance Runs™ by UTMB®, Tarawera Ultra™ by UTMB® and Ultra-Trail Australia™ by
UTMB®, Epic Series™ mountain bike races including the Absa Cape Epic®, road cycling events, and
other multisport races. The IRONMAN Group is the largest operator of mass participation sports in the
world and provides more than a million participants annually the benefits of endurance sports through the
company’s vast offerings. Since the inception of the iconic IRONMAN® brand and its first event in 1978,
athletes have proven that ANYTHING IS POSSIBLE® by crossing finish lines around the world. Beginning
as a single race, The IRONMAN Group has grown to become a global sensation with hundreds of events
across 55+ countries. The IRONMAN Group is owned by Advance, a private, family-owned business, and
Orkila Capital, a growth equity firm focused on building great brands. For more information,
visit www.ironman.com/about-ironman-group.
Brand Marketing Manager (m/f/d)
Working across The IRONMAN Group’s portfolio of brands, the Brand Marketing Manager will be a key
contributor towards the organization’s vision to possess the world’s most loved brands.
Through customer advocacy, brand stewardship, storytelling, creative campaign execution and marketing
promotion, the Brand Manager will create engaging brand moments that enable The IRONMAN Group’s
properties to connect with audiences, deepening relationships, building and extending lifetime affinity.
Positioned within the Global Marketing Team, the Brand Manager is responsible for bringing The
IRONMAN Group’s suite of properties to life. This includes creating storytelling and content campaigns
that capture the imagination of athletes and fans, overseeing major brand properties including the
IRONMAN Pro Series and the IRONMAN World Championship, and creating, communicating and
enforcing processes and guidelines to ensure brands are effectively created, curated and applied
throughout the business.
Key Responsibilities
Brand Campaigns, Content and Initiatives
Contribute to the creation of engaging brand campaigns and brand storytelling that inspires,
entertains and motivates athletes, prospective athletes and fans
Be a lead contributor to the IRONMAN Pro Series strategy and execution
Execute the marketing plan for global events such as World Championship events
Contribute towards a global marketing calendar by brand and execute end to end, multi –
touchpoint marketing/ promotional campaigns
Clearly articulate and report on status of marketing campaigns and brand market position
using data and analytics to substantiate.
Seek opportunities for brand marketing, lead generation and athlete development in
collaboration with the broader marketing team
Brand and Creative Development
In collaboration with Marketing leadership, articulate market needs, define brand strategy
and develop briefs to create or refresh brands propositions and product identities
Collaborate with graphic design department to develop, evolve and implement new visual
designs and associated touchpoints
Create and/ or curate audio-visual and written content including website articles, brand
videos or imagery
Brand Stewardship
Act as brand advocate and guardian to ensure correct and appropriate brand usage and
instigate corrections as necessary
Consult and provide internal guidance on use of brand marks
Maintain and articulate brand guidelines and brand reference documents
Collect and maintain a catalogue of Marketing best practices that may be referenced by the
IRONMAN Marketing Team and used to create/ update playbooks
Skills and competencies
Bachelor’s Degree
5+ years marketing experience
Demonstrated success leading end to end, multi-touch marcomm campaigns
Possess a goal-oriented approach, with the desire and capability to track activities to
business metrics and an overall plan
Exceptional attention to detail and strong project leadership and organisation skills
Ability to clearly articulate ideas and briefs
Data-insight driven
Initiative, applied to continual improvement and change management
A customer-centric mindset is essential, a passion for an active lifestyle is a plus
Ability to work some weekends and non-traditional hours, with travel up to 15%
What we offer
Be part of a market-leading and globally growing endurance sports company.
Flexible working hours and home office options for a better work-life balance.
An open, modern, and friendly work environment with a strong, cross-regional culture
Casual dress code for a relaxed work atmosphere.
Active involvement in international events and exciting projects.
Free race entries for endurance events organized by The IRONMAN Group.
Business and event travel opportunities
Access to the online learning platform Percipio for continuous learning and development.
Employee Assistance Program for support with professional and personal matters.
Employee discounts at partner companies of The IRONMAN Group.
Attractive parental leave policy on top of the statutory regulations.
A contract will be made based on a full-time employment. We are looking forward to receiving your
application including your salary expectations and your notice period.
Title: FDC-MEDIA RELATIONS COORDINATOR
Company: The State of Florida
Location: Tallahassee, FL
