Overview
Field & Channel Marketing Manager Jobs in Austin, Texas, USA at Forcepoint
Who is Forcepoint?
Forcepoint simplifies security for global businesses and governments. Forcepoint’s all-in-one, truly cloud-native platform makes it easy to adopt Zero Trust and prevent the theft or loss of sensitive data and intellectual property no matter where people are working. 20+ years in business. 2.7k employees. 150 countries. 11k+ customers. 300+ patents. If our mission excites you, you’re in the right place; we want you to bring your own energy to help us create a safer world.
All we’re missing is you!
Forcepoint is seeking a Field & Channel Marketing Manager to drive demand across the Central Region of North America. This critical role includes the planning and execution of all demand generation activities in the region leveraging events and Channel MDF.
The Field Marketing role is at the forefront of communicating our message through the different marketing tactics as well as crafting the strategies and execution plans to attract new customers and retain existing customers. In this position the candidate will run field marketing events and work closely with the Channel Team to drive through partner demand gen activities in the region.
Job Responsibilities:
Planning and executing a lead generation-driven field marketing strategy primarily focused on events (proprietary and 3rd party)
Researching and assessing relevant industry and technology events for the sales and marketing teams that meets our event sponsorship requirements e.g., 1:1 meeting with our target customer andbrand awarenesswith a specific cost per lead
Work with the Channel Sales organization to develop and execute through Channel demand generation programs in alignment with the Channel growth strategy, leveraging MDF
Collaborate with internalcross-functional teamsand external partners to execute all events including development of creative assets, demo productions, material, and team logistics
Be the main point person for all regional events coordination and assessment
Identify opportunities to engage existing customers and attract and engage prospects
Accountable for tracking budget, ROI, and number of MQLs of each event by collaborating with sales and marketingleadership
Responsible for managing the onsite logistics for facilitating the event, providing social support during regular non-event period, and managing the settlement of online / offline marketing support with the third-party vendor
Actively participating in research, designing, development, and coordination of organizational events and meetings, evaluating current organizational position of the company, and resolving the same by providing appropriate solution
End-to-end Management of field marketing projects from planning as per the client’s requirement and building plan of action to estimating overall budget.
Responsible for both lead acquisition and lead nurturing campaigns, and other campaigns in regional campaign creation; participating in these promotional activities for promoting products by campaigning and by social media marketing
Closely working with the sales and marketing team, product marketing team, and regional campaign team for evaluating the total impact of marketing event, and gathering feedback from them regarding its success in generating demand of the product / service
Requirements:
4+ years of experience in B2B marketing, experience…
Title: Field & Channel Marketing Manager
Company: Forcepoint
Location: Austin, Texas, USA
Category: Marketing / Advertising / PR
