Overview
Field Marketing – Associate Director Jobs in Boston, Massachusetts, USA at Veeva Systems
Massachusetts – Boston Marketing – 502-Mktg Comm /Full-Time /Remote Veeva Systems is a
mission-driven organization
and pioneer in industry cloud, helping life sciences companies bring therapies to patients faster. As one of the fastest-growing SaaS companies in history, we surpassed $2B in revenue in our last fiscal year with extensive
growth potential
ahead.
At the heart of Veeva are our values:
Do the Right Thing, Customer Success, Employee Success, and Speed. We’re not just any public company – we made history in 2021 by becoming a public benefit corporation (PBC), legally bound to balancing the interests of customers, employees, society, and investors.
As a Work Anywhere company, we support your
flexibility
to
work from home
or in the office, so you can thrive in your ideal environment.
Join us in transforming the life sciences industry, committed to making a
positive impact
on its customers, employees, and communities.
The Role
As an Associate Director of Marketing Programs/Field Marketing, you will develop and execute integrated marketing plans to meet or exceed the North American pipeline goals. You will work closely with sales, market strategists, and product marketing teams in a
dynamic
and rapidly growing market.
Qualified candidates can live anywhere in the continental U.S.What You’ll DoOversee and drive demand generation and field marketing plans to support revenue objectives of growing existing base and acquiring new customers
Own strategy, development, and execution of targeted marketing programs that include but are not limited to demand generation campaigns/nurtures, field events, user events, industry events/trade shows, webinars, digital, and PR Develop fresh campaign and program approaches to break into new and competitive markets
Work closely with sales teams to craft account-level marketing plans for top strategic accounts
Understand complex buying/selling processes involving multiple decision-makers for pharma/life sciences purchasing
Manage relevant agencies and 3rd parties in the execution of programs
Work cross-functionally with product, sales, customer success, and other teams to develop and execute go-to-market programs
Track and measure all marketing programs and optimize resources against objectives and budget  Requirements 10+ years experience in demand generation/field marketing5+ years of recent experience within marketing B2B enterprise software or cloud-based solution provider
Ability to turn vision into strategy and a marketing plan Experience breaking into new markets with a strong competitive landscape
Integrated marketing program planning, execution, and reporting experience
Proven ability to build relationships and collaborate across a number of stakeholders including sales, subject matter experts, services, and product marketing Self-motivated,
innovative
,
collaborative
, multi-tasker, creative, and analytical
Experience in managing quarterly and annual program budgets
Experience in vendor management and negotiating
Hands-on experience
with sales and marketing automation systems
Strong
project management
skills; excellent
attention to detail
Excellent oral and written
communication skills
Proven ability to excel in a…
Title: Field Marketing – Associate Director
Company: Veeva Systems
Location: Boston, Massachusetts, USA
Category: Marketing / Advertising / PR, Sales
