Overview
Field Marketing Manager Jobs in Richmond, Virginia, USA at Torchy’s Tacos
Position: Field Marketing Manager – Richmond, VA
The Field Marketing Manager will bring Torchy’s marketing strategies to life at the local level, focusing on understanding the unique needs of assigned market areas and tailoring marketing efforts to fit those needs. This role will develop localized marketing plans, train restaurant operators to effectively execute these plans, and providehands-onsupport in the field to ensure marketing initiatives are successful.
The Field Marketing Manager will be a key player in enhancing our local presence, driving guest traffic, and ensuring brand consistency across all locations.
What you’ll do
Market Area Analysis:
You will assess the unique needs, challenges, and opportunities within your assigned market areas, using insights to shape local marketing strategies.
Local Marketing Plan Development:
You will create targeted marketing plans that address the specific needs of your market, ensuring alignment with overall brand strategy and goals. These plans will include detailed action steps, visual elements, and clear objectives to be executed effectively.
Training and Support:
You will train restaurant operators and teams on executing marketing plans, ensuring they have the tools, resources, and knowledge to deliver effective campaigns.
Event Coordination:
You will manage and execute local events, festival participation, sponsor ships, and promotions that help driveguest engagementand reinforce brand presence in the community. You will ensure these larger initiatives are effectively planned and executed, aligning with the needs of your assigned market.
Local Sponsor ships:
You will evaluate and execute local sponsorship opportunities, ensuring they align with the brand’s goals and drivecommunity engagement.
Boots on the Ground Support:
You will providehands-onsupport in the field, assisting with the execution of marketing activities and stepping in as needed to ensure plans are implemented smoothly. You will be actively present during key events, weekends, and non-standard business hours to support local efforts.
Brand Consistency:
You will ensure all marketing activities reflect Torchy’s brand identity, maintaining consistency across all locations and campaigns.
Collaboration:
You will work closely with the broader marketing team, HQ marketing for social initiatives, and other brand teams to align local efforts with national campaigns and share feedback from the field to inform overall strategy.
Performance Tracking:
You will measure the success of local marketing initiatives, tracking activities, promotions, redemptions, and sales trends. You will maintain an organized calendar of events and promotions, providing monthly reports toleadershipand participating in quarterly business reviews to ensure we are achieving desired results.
Relationship Building:
You will build and maintain relationships with community partners, vendors, and local stakeholders to enhance Torchy’s presence. You will also work on B2B initiatives, creating opportunities forcollaborationthat elevate the brand.
NSO (New Store Opening) Support:
You will be responsible for developing and executing New Store Opening (NSO) plans for your respective markets, ensuring all marketing initiatives are successfully implemented during launches.
Additional Duties:
You will perform other duties or special projects as assigned.
How you’ll do it
Be Adaptable:
You will adjust plans and tactics as market needs shift, ensuring your a…
Title: Field Marketing Manager
Company: Torchy’s Tacos
Location: Richmond, Virginia, USA
Category: Marketing / Advertising / PR
