Overview
Field Marketing Manager Jobs in Canoga Park, CA at Synear Foods USA
Description:
Synear Foods USA, a leading manufacturer of high-quality frozen food products, is expanding its presence in the U.S. market. We are seeking a Field Marketing Manager (FMM) to lead and scale our roadshow program across California, starting in the Los Angeles region.
The FMM will be responsible for developing and executing roadshow activations, managing Brand Ambassadors, and driving brand awareness, product trial, and sales performance. This role requires a strategic and hands-on leader with a strong background in field marketing, retail activations, or event management, experienced in managing multi-location promotional events and high-performing teams.
Responsibilities:
Roadshow Strategy & Execution
Develop and implement roadshow marketing programs to maximize brand awareness and product trial.
Expand activations across California, starting in the Los Angeles region.
Identify and secure new retail partnerships and event opportunities.
Oversee event logistics, including setup, inventory management, and compliance with retailer/vendor requirements.
Brand Ambassador Team Management
Recruit, train, and lead a team of Brand Ambassadors across multiple locations.
Implement training programs to enhance product knowledge, sales techniques, and customer engagement skills.
Maintain a motivated and high-performing team through coaching, performance tracking, and incentive programs.
Sales & Performance Management
Set and track roadshow sales targets, including conversion rates, revenue per event, and customer interactions.
Analyze sales trends and customer feedback to refine roadshow strategies.
Provide weekly and monthly reports with actionable insights for leadership teams.
Operational Coordination & Logistics
Work with supply chain and warehouse teams to ensure accurate inventory allocation for roadshows and retail events.
Manage order processing and fulfillment for mainstream and retail channel sales.
Oversee logistics planning, including transportation scheduling and storage coordination.
Optimize event budgets while maintaining cost-efficient sampling and promotional operations.
Qualifications:
3-5 years of experience in field marketing, retail activation, event marketing, or brand management, preferably in the food & beverage or CPG industry.
Proven success in managing multi-location brand activations and leading teams.
Strong sales and negotiation skills, with experience securing retail and event partnerships.
Ability to analyze performance metrics and optimize marketing strategies.
Excellent organizational and logistics planning skills, with experience in event operations and inventory management.
Comfortable in a fast-paced environment, with the ability to travel across California as needed.
Job Type: Full-time
Pay: $73,690.00 – $109,547.00 per year
Benefits:
Dental insurance
Health insurance
Paid time off
Schedule:
8 hour shift
Weekends as needed
People with a criminal record are encouraged to apply
Ability to Commute:
Canoga Park, CA 91303 (Required)
Ability to Relocate:
Canoga Park, CA 91303: Relocate before starting work (Required)
Work Location: In person
Title: Field Marketing Manager
Company: Synear Foods USA
Location: Canoga Park, CA
