Overview
Field Marketing Manager Jobs in Dimondale, Michigan, USA at Mitten Extracts
Location: Dimondale
This range is provided by Mitten Extracts. Your actual pay will be based onyour skillsand experience — talk with your recruiter to learn more.
Base pay range
$75,000.00/yr – $90,000.00/yr
Field Marketing Manager
Do you enjoy making connections andbuilding relationshipswith adiversecollection of stakeholders? Do you savor the opportunity to use data and insights to grow your line of business?
If so, we are adding a strategic and self-starting leader to our growing team as our Field Marketing Manager, reporting to the Chief Marketing Officer. This individual willlead the teamof field marketing representatives seeking out local opportunities to execute the statewide marketing strategy.
As the Field Marketing Manager for Mitten Extracts, you will be responsible for the execution and measurement of your efforts on sales and profit. If you enjoy surfacing opportunities through data; growing sales through and with your relationships, and you are a competitive self-starter; this role is for you.
Essential Duties and Responsibilities:
Leveraging sales and CRM data, conduct quantitative analysis to track and communicate the effectiveness and ROI of field marketing activities and investments. Lead the development of reporting, delivering progress against KPIs to CMO on a monthly basis. The FMM must be intimately familiar with sales by account and how their efforts are growing those sales.
Translate market-wide programs into successful local activation. Recommend & activate local marketing executions, sponsor ships, budtendereducation, in-storemerchandising, sampling, and events that address brand priorities.
Align with your sales & trade marketing counterparts to support activations,merchandising, and sales initiatives in your area.
Lead and manage a team of field marketing representatives, providing guidance on time & account allocation, training, and performance evaluations. Own and manage a personal roster of call points, actively meeting with dispensary staff and owners.
Joint responsibility for delivery of volume, share, profit, budget, and brand equity goals. Allocate field marketing budget and manage to plan including expense management and budget reconciliation.
Qualifications:
Bachelor’s degree in marketing, business, or related field. Equivalent experience accepted.
Two to four years related marketing experience in field marketing management in CPG, hospitality, or alcohol/beverage. Cannabis experience a plus.
Proficiency with leveraging CRM software and analyzing sales trends across accounts and product lines.
An understanding of cannabis, including product types and the competitive landscape.
Comfort in communicating with adiverseaudience in theretail environment; proficient verbal and writtencommunication.
Ability to interact with various levels of stakeholders and make decisions based on data and insights.
Strong networking and relationship-building skills to collaborate effectively with retailers, GMs, bud tenders, and other stakeholders.
A reliable vehicle for travel to in-state events and retail locations.
Ability to work occasional weekends and evenings.
Reports to:Chief Marketing Officer
Direct Report:Field Marketing Representatives
Salary Range:$75,000-$90,000
Physical Demands
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommoda…
Title: Field Marketing Manager
Company: Mitten Extracts
Location: Dimondale, Michigan, USA
Category: Marketing / Advertising / PR, Sales
