Overview
Field Marketing Manager US/Mx Jobs in New York, New York, USA at Aplo
Position: Â Field Marketing Manager US M/F/Mx
Location: New York
Created in 2017, Trustpair empowers large global companies to eliminate vendor payment fraud with a market leading account validation automation platform. Trustpair serves over 300 enterprise customers, helping finance teams protect against 100% of fraud attacks.
The company’s global presence includes offices in New York City, Paris, and Milan, with 100+ employees dedicated to payment security. Trustpair raised 20 million euros to accelerate international growth, and equip finance leaders with the tools needed to tackle sophisticated fraud tactics such as AI, deepfakes, cyber attacks, and more.
Job Description
As part of our continued growth, Trustpair is seeking a US Field Marketing Manager tojoin our teamin NYC.
Playing a crucial role in bridging the gap between marketing and sales, you’ll craft and execute marketing strategies in the US that align with our evolving business objectives. Our Field Marketing Manager will drivebrand awarenessand lead generation, which will accelerate the sales pipeline within our North American market.
This position is open to candidates based in NY state, with at least one day in office per week.
What you’ll do:
Event Planning and Execution
Local Events Benchmark:Monitor all local events related to our industry and align with the Central Marketing Team on which events to add to Global Roadmap.
Lead Generation Events:Organize and execute events (e.g. trade shows, conferences) aimed at generating leads and driving pipeline.
Local and Regional Event Coordination:Ensure that all events align with the company’s goals and messaging while adapting strategies to fit the US market.
Community Engagement and Brand Advocacy
Community Events:Plan & host communityappreciationevents with local partners, customers, prospects and business players.
PR:Manage PR agency on a weekly basis to increasebrand awarenessand position as an expert on local trends.
Influencer Engagement:Work with local influencers and brand advocates to amplify the company’s message and strengthen relationships with target audiences.
Partner Marketing Initiatives:Manage local marketing co-initiatives with key partners (Tier 1 software integrators, advisory firms, etc.) to co-host events, webinars, and other marketing activities.
Campaign Development and Execution
Localized Marketing Campaigns:Design and implement targeted field marketing campaigns that resonate with the needs and culture of the US market.
Outbound campaigns:Partner with sales to create personalized outreach on specific territories/persona/industries and sync with the European team to set up cold outreach.
Email marketing:Produce marketing emails tailored to the American market, taking into account cultural, linguistic, and business-specific nuances.
Content Localization:Work with the central marketing team to adapt global content for local markets, ensuring relevance and cultural fit.
Local Market Research and Competitive Analysis
Market Intelligence:Continuously gather insights on local market trends, competitor activities, and customer needs to inform marketing strategies.
Trend Spotting:Use market research to identify emerging opportunities and threats and adjust campaigns or messaging accordingly.
Competitor Benchmarking:Analyze competitor events, campaigns, and tactics to stay ahead in the market.
Cross-Functional Collaboration
Product MarketingC…
Title: Field Marketing Manager US/Mx
Company: Aplo
Location: New York, New York, USA
Category: Marketing / Advertising / PR, IT/Tech
