Overview
First Contact & Marketing Assistant Jobs in Mequon, WI at M&P Concrete Coatings
Mission:
Own the community. Own the content. Own the results.
Your #1 job is to drive qualified new patients into the office every week by building an unstoppable content engine, forging strategic local partnerships, and establishing our brand as the dominant authority in the health space—online and in the real world.
Key Responsibilities:1. Content Creation & Distribution
Design and execute a content calendar with daily/weekly posts across Facebook, Instagram, YouTube & Google.
Create compelling short-form video, photo, and written content that educates, entertains, and converts.
Leverage testimonials, community events, patient stories, and behind-the-scenes content to drive trust and local authority.
2. Community-Based Lead Generation
Attend networking events, chamber meetings, and B2B gatherings to build high-value relationships.
Develop partnerships that lead to:
Health talks in businesses, schools, gyms, churches, and community centers
Corporate wellness programs and lunch & learns
Local screening events and activations
Secure at least 3 events per month with measurable lead generation and follow-up tracking.
3. Marketing Event Execution
Identify and attend local health fairs, expos, community markets, and other traffic-dense events.
Manage event setup, lead capture systems, and follow-up pipelines to maximize conversions.
Track event ROI by leads and converted new patients from each event.
4. Marketing Team Development
Within 6–12 months, recruit and train a street team of brand ambassadors, content producers, and event reps.
Build clear SOPs, KPIs, and tracking systems to duplicate outreach across the city.
Lead weekly meetings to ensure alignment, accountability, and performance metrics are being hit.
Key Metric for Success:
You are judged by one primary KPI: The number of new patients generated directly from your marketing efforts.
Required Skillset:
Proven experience in marketing, sales, or community outreach with ROI-based results
Highly organized, creative, and driven by numbers and deadlines
Confident on camera and in-person; comfortable selling the brand in public
Experience managing social media platforms and marketing tools
Track record of turning strangers into leads, and leads into loyal customers
Compensation:
Competitive base + performance-based bonuses tied to new patient volume
Event budgets and tech tools to support execution
Access to leadership development and business strategy coaching
Clear path to VP of Marketing / CMO as results scale
This Role is NOT For You If:
You’re looking to “manage” instead of drive results
You need constant supervision to take initiative
You can’t quantify your impact in terms of real growth
This Role IS For You If:
You want to own your zone, lead a team, and build something that dominates locally
You love the thrill of building partnerships, creating viral content, and making things happen
You’re a producer, not just a promoter
Job Type: Full-time
Pay: $70,000.00 – $120,000.00 per year
Benefits:
Paid time off
Experience:
Marketing Director: 2 years (Preferred)
Language:
Spanish (Preferred)
Ability to Commute:
Miami, FL 33177 (Preferred)
Willingness to travel:
50% (Preferred)
Work Location: In person
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Title: First Contact & Marketing Assistant
Company: M&P Concrete Coatings
Location: Mequon, WI
