Overview
Founding Head of Marketing/Content, Demand, Product Jobs in San Francisco, California, USA at Assort Health
Position: Founding Head of Marketing (Content, Demand, Product)
About The Company
Assort’s vision is to make exceptional healthcare accessible anytime, anywhere, for everyone. We are building the most trusted patient-facing multimodal AI agent with industry-leading safety, accuracy, and user experience.
Today, we have helped over 250,000 patients navigate care and are growing rapidly (millions in ARR every quarter, 6.1x growth since Q4 2024).
Come build and scale Assort OS – designed to empower physicians and patients with a customizable fleet of genAI agents. Our platform transforms patient-facing interactions by automating operational tasks, enhancing patient engagement, and driving superior health outcomes.
We’ve raised 26M+ from leading institutional funds like Quiet Capital, as well as several angels, including the former CMO of Flatiron Health and board director of Athena Health, and the founders of Infinitus, Mercury, Mammoth Biosciences, and PathAI.
Assort is led by Jon (Founder of Shimmer YC S21, 7 publications in healthcare AI, former UCSF med student, Stanford grad in top 3%) and Jeff (former Head of Product Engineering at Athelas/Commure, first engineer at Cameo, engineer at Facebook, Duke grad).
About
The Role
This is a
hands-on
, high-impact role for someone who thrives on execution and is eager to be our first marketing hire to build scalable marketing programs from the ground up. If you’re a scrappy, data-driven, and customer-obsessed marketer who spikes in content marketing, and wants to 0-1 content, demand generation, product marketing, and events, we want to hear from you.
What You’ll Do
Develop our marketing processes from the ground up, initially focusing on content and events. You will also experiment with demand and product marketing, collaborating with agencies and other partners as necessary before expanding the team to double down on effective strategies.
Content Marketing (50%)
• Develop and execute an editorial strategy to attract, educate, and convert prospects through blog posts, case studies, whitepapers, and social content.
• Create compelling product storytelling and thought
leadership
content to differentiate us in the market.
• Collaborate with product and sales teams to translate product capabilities into high-impact messaging.
• Own and optimize content distribution and performance, leveraging SEO, email marketing, and paid channels.
Event Strategy & Execution (20%)
• Develop and own our event marketing strategy, including trade shows, conferences, and hosted events.
• Identify high-impact industry events and own logistics, booth design, speaker placements, and lead capture strategies.
• Collaborate with sales and partnerships teams to maximize event ROI through pre- and post-event campaigns.
• Create virtual and in-person experiences that engage prospects and build pipeline, such as VIP dinners, round tables, and networking events.
Demand Generation (20%)
• Own full-funnel marketing campaigns that drive awareness, engagement, and conversions.
• Develop and execute multi-channel demand gen programs, including paid media, email nurture sequences, webinars, and outbound campaigns.
• Partner …
Title: Founding Head of Marketing/Content, Demand, Product
Company: Assort Health
Location: San Francisco, California, USA
Category: Marketing / Advertising / PR
