Overview
Freelance Content Specialist Jobs in Remote at Drcom Group
Image Skincare is currently seeking new team members to join the fastest growing skincare brand in the industry. If you’re a high-energy, ambitious leader in your profession, we want to speak with you! Image Skincare is an evidence-based clinical skin care company, providing professional skincare products and effective skincare solutions in over 60 countries worldwide. The most innovative brand in the industry, Image Skincare consistently produces the latest anti-aging, balancing, hydrating, and illuminating technologies in our products. Our philosophy: Image Now, Age Later™
Campaign Development & Execution
Plan, create, and execute impactful email campaigns for our D2C and B2B Klaviyo channels that align with brand goals, promotional priorities, and key initiatives. Collaborate with the creative team by providing clear and comprehensive briefing emails to ensure cohesive and effective campaign assets.
Email Calendar Management
Develop and maintain a detailed email marketing calendar for our D2C and B2B Klaviyo channels to ensure the timely execution of campaigns, launches, and brand projects.
Audience Segmentation & Personalization
Utilize audience segmentation and personalization strategies for each of our Klaviyo channels to improve email relevance, engagement, and performance.
Scheduling & Deployment
Implement efficient scheduling and deployment processes for each of our Klaviyo channels to ensure all campaigns are delivered within optimal timeframes to maximize engagement.
Performance Analysis & Reporting
Regularly analyze email performance metrics, including open rates, click-through rates, and conversions, for our D2C and B2B Klaviyo channels. Provide in-depth performance reports that highlight trends, benchmark campaigns, and identify opportunities for optimization. Use insights to refine overall email marketing strategies, including KPI updates and competitive performance benchmarking.
A/B Testing & Campaign Optimization
Conduct A/B testing for subject lines, content, and design elements to consistently enhance engagement, performance, and effectiveness across our D2C and B2B Klaviyo channels.
Cross-Functional Collaboration
Work collaboratively with creative, product, and marketing teams to ensure messaging alignment and consistency across all brand touchpoints for our D2C and B2B Klaviyo channels.
Database Management
Perform routine database cleaning and maintenance for each of our Klaviyo channels to ensure data accuracy and compliance.
List Integration for Paid Ads
Regularly update and manage email lists for use in paid ad targeting strategies to enhance audience reach and effectiveness.
Technical Expertise:
Familiarity with API integrations to support advanced email marketing capabilities is a plus.
Preferred Qualifications and Skills
Experience: 2-5 years in email marketing or digital marketing, with a preference for candidates with expertise in the skincare, beauty, or lifestyle industries. That includes experience in managing more than one Klaviyo account to demonstrate adaptability and comprehensive platform knowledge.
Proficiency in Klaviyo: Hands-on experience managing campaigns, segmentation, and analytics within Klaviyo is a must.
Organizational Skills: Strong calendar and scheduling management capabilities, ensuring all campaigns are executed with precision and timeliness.
Technical Knowledge: Basic understanding of HTML/CSS for editing email templates is a plus.
Attention to Detail: High level of accuracy in execution, ensuring technical and content-related errors are minimized.
Industry Knowledge: Familiarity with the skincare or beauty industry’s audience preferences and behaviors is highly desirable.
Marketing Tools: Experience with Klaviyo, Triple Whale, Adobe Creative Suite, Canva, and project management tools like Asana.
Communication Skills: Excellent verbal and written communication skills to collaborate with cross-functional teams and non-technical stakeholders.
Benefits Available:
Medical, Dental, Vision and Life Insurance (after 30 days of employment)
401 (k) (after one year of service)
Employee Corporate Discount Program
PTO (Paid Time Off)
9 Paid Holidays
Job Type: Full-time
Pay: From $55,000.00 per year
Schedule:
8 hour shift
Education:
High school or equivalent (Preferred)
Experience:
Front-end development: 1 year (Preferred)
CSS: 1 year (Preferred)
Angular: 1 year (Preferred)
Work Location: Remote
Title: Freelance Content Specialist
Company: Drcom Group
Location: Remote
