Overview
Freelance Copywriter Jobs in Pittsburgh, PA at Matthews International Corporation
Overview
We are seeking a creative and detail-oriented Social Media Specialist to join our team. The ideal candidate will have a passion for social media marketing and a keen understanding of how to engage audiences across various platforms.
This role involves focusing on building trust, credibility, and a positive brand image, offering educational content and support. Developing and implementing effective social media strategies, enhancing brand presence, and fostering relationships with our online community to reach and engage potential clients and their families.
Responsibilities
Develop, implement, and manage social media strategies to enhance brand awareness and engagement.
Create engaging content tailored for various platforms including Facebook, Instagram, Twitter, and LinkedIn.
Scheduling posts and monitoring social media activity.
Design graphics and visual content using software to complement social media campaigns.
Conduct social listening to monitor brand mentions and industry trends, responding promptly to audience inquiries.
Optimize content for search engines (SEO) to improve visibility and reach on social platforms.
Proofread all content before publication to ensure accuracy and adherence to brand guidelines.
Manage advertising campaigns on social media platforms, analyzing performance metrics to optimize results.
Build and maintain relationships with followers, potential clients, and other stakeholders in the online community.
Qualifications
Proven experience in social media marketing with a strong portfolio of successful campaigns.
Proficiency in using social media management tools.
Strong graphic design skills with experience in Adobe Creative Suite.
Knowledge of social listening techniques and tools to gauge audience sentiment.
Understanding of SEO best practices as they relate to social media content.
Excellent proofreading skills with a keen eye for detail.
Experience in managing paid advertising campaigns on various social platforms.
Strong relationship management skills with the ability to engage effectively with diverse audiences.
A proactive attitude with the ability to work independently as well as collaboratively within a team.
Experience working with Substance abuse treatment marketing
Join us in shaping our brand’s voice and connecting with our audience through innovative social media strategies!
Job Type: Full-time
Schedule:
8 hour shift
Monday to Friday
Application Question(s):
What is your desired hourly rate?
Experience:
Social media marketing: 2 years (Required)
Social media management: 2 years (Required)
Substance abuse marketing: 2 years (Preferred)
Work Location: Remote
Title: Freelance Copywriter
Company: Matthews International Corporation
Location: Pittsburgh, PA
