Freelance Senior Social Media Manager

Overview

Freelance Senior Social Media Manager Jobs in Dubai, UAE/Dubai at VML South Africa

At VML, we are a beacon of

innovation

and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and

diverse

perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.

Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.

Key Responsibilities:

Develop and execute a content distribution strategy across key social media platforms, including Meta, X (Twitter), Linked In, and others as required . Ensure all content aligns with the project’s positioning, tone of voice, and broader brand objectives . Maintain a consistent posting schedule , ensuring all content is published in a timely manner and optimized for engagement.  Content Development & Oversight Work closely with designers and copywriters  to conceptualize, brief, and review high-quality content that aligns with the brand’s identity.

Provide strategic guidance on content formats, storytelling techniques, and platform best practices  to enhance visibility and engagement. Collaborate with internal and external teams to ensure that all creative assets and copy meet the highest standards.  Community Management & Engagement Act as the digital voice of the brand , ensuring prompt and thoughtful responses to comments, messages, and audience interactions. Monitor conversations, trends, and sentiment to identify engagement opportunities and mitigate potential issues proactively .

Ensure a balance between brand-led storytelling and real-time audience interaction .  Performance Monitoring & Reporting Track, analyze, and report on key social media performance metrics, providing insights and recommendations for

optimization

. Use analytics tools such as Emplifi, Sprinklr, or native platform insights  to measure content effectiveness and audience growth. Adjust strategies based on data-driven insights to improve engagement, reach, and overall impact.

Brand & Industry Alignment Stay updated on Saudi Arabia’s digital landscape, key industry trends, and social media best practices  to maintain relevance and

innovation

. Ensure that all content adheres to the brand’s guidelines, cultural nuances, and strategic messaging priorities . Maintain a proactive approach to trend-spotting , identifying ways to integrate culturally relevant themes into social content.  Qualifications &

Experience:

5+ years of experience  in social media management, preferably within real estate, luxury brands, destination marketing, or government-backed projects . Strong knowledge of Saudi Arabia’s digital ecosystem , audience behavior, and platform-specific best practices. Proven ability to curate, manage, and optimize premium brand content  that drives engagement and brand affinity. Excellent

communication

and copywriting skills in English and Arabic.

Experience with

social media management tools  (e.g., Sprinklr, Emplifi, Hootsu…

Title: Freelance Senior Social Media Manager

Company: VML South Africa

Location: Dubai, UAE/Dubai

Category: Marketing / Advertising / PR, Creative Arts/Media